黑龙江省旅游业整合发展研究

发布时间：2018-01-24 10:10

本文关键词： 黑龙江省旅游发展中的问题旅游业整合　出处：《辽宁师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：黑龙江省特有的地理位置和区位条件赐予了它得天独厚的旅游资源和旅游特色。连绵起伏的山脉、沃野千里的平原、宛如碧玉的湿地、银装素裹的雪原、神奇的火山地貌、独特的高山堰塞湖等组成了黑龙江省丰富多样的旅游景观。然而在全球旅游大发展的良好背景下，拥有如此优越资源条件的黑龙江省并没有展现出应有的发展态势，其中除黑龙江省旅游业起步较晚这一历史原因外，也存在着结构单一、开发思路及营销理念未能从整体角度考虑等问题。文章利用文献查阅分析法和实例分析法，对黑龙江省旅游资源开发现状进行研究。结合黑龙江省旅游业发展的实际情况，对冰雪旅游、生态旅游、观光旅游、节庆旅游进行了综合评价，根据具体评价结果，总结归纳了黑龙江省旅游业发展中存在的六大问题。针对性的提出了对黑龙江省旅游业切实可行的整合发展对策，主要包括：旅游资源整合、旅游形象整合，旅游交通整合、旅游网络信息资源整合、旅游客源市场整合、旅游专业人才整合、旅游企业整合，有助于黑龙江省旅游业未来发展。主要研究内容如下：第一章：绪论。主要讲述论文写作背景和研究意义，国内外研究综述，研究方法，文章的写作难点以及创新点。第二章：黑龙江省旅游业现状。包括黑龙江省旅游资源现状，旅游经济发展现状，黑龙江省旅游客源市场现状。第三章：黑龙江省旅游资源开发现状及旅游产品发展评价。第四章：黑龙江省旅游业发展中存在的问题。第五章：黑龙江省旅游整合发展对策研究。第六章：结论与展望。总结文章研究成果，，以及有待进一步研究探讨的问题。
[Abstract]:Heilongjiang Province's unique geographical location and location conditions have given it unique tourist resources and tourism characteristics. Rolling mountains, fertile plains, just like Jasper wetlands, snowy snow. The magical volcanic landform, the unique mountain barrier lake and so on make up the rich and diverse tourist landscape of Heilongjiang Province. However, under the good background of the global tourism development. Heilongjiang Province, with such superior resources, has not shown its due development trend. In addition to the historical reason of the late start of tourism industry in Heilongjiang Province, there is also a single structure. Development ideas and marketing ideas can not be considered from the overall perspective and other issues. This paper studies the current situation of tourism resources development in Heilongjiang Province by using the method of literature review and case analysis. Combined with the actual situation of tourism development in Heilongjiang Province, it makes a study of ice and snow tourism, eco-tourism and sightseeing tourism. Festival tourism comprehensive evaluation, according to the specific evaluation results. Summed up the six major problems in the development of tourism in Heilongjiang Province. Targeted to the tourism industry in Heilongjiang Province feasible integration and development countermeasures, including: tourism resources integration, tourism image integration. Tourism transportation integration, tourism network information resources integration, tourist source market integration, tourism professionals integration, tourism enterprise integration will contribute to the future development of tourism in Heilongjiang Province. The main contents of the study are as follows: The first chapter: introduction. It mainly describes the background and significance of the thesis, the domestic and foreign research review, research methods, writing difficulties and innovative points. Chapter two: the present situation of tourism in Heilongjiang Province, including the present situation of tourism resources, the development of tourism economy and the present situation of tourist market in Heilongjiang Province. The third chapter: Heilongjiang province tourism resources development present situation and the tourism product development appraisal. Chapter 4th: problems in the development of tourism in Heilongjiang Province. Chapter 5th: study on the countermeasures of tourism integration and development in Heilongjiang Province. Chapter 6th: conclusions and prospects. Summary of the research results, as well as the problems to be further studied.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】