浙东区域旅游市场一体化研究

发布时间：2018-01-24 08:39

本文关键词： 市场一体化浙东区域旅游　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：进入新世纪后,区域旅游合作逐渐成为一种趋势。很多地方都开始尝试区域旅游合作,在全球范围内已经形成了诸如欧洲地区、北美区域、加勒比海区等旅游合作区。浙江东部地区作为我国长三角经济发展活跃的代表,拥有着比较丰富的旅游资源,相对便利的交通,具有着较大的前景,所以全区的旅游发展水平也一直遥遥领先。但是浙东区域之间距离作为一个整体参与市场竞争的要求还是有很大差距,与长三角其他区域合作集群相比特点还是不够突出,实力并不占上风,各市在凝聚力不够强。如何突破现实中的阻碍,进一步推动浙东区域间旅游的发展已经成为浙东区域各市政府和学者关心的重点。本文的研究思路是在分析浙东区域旅游市场一体化现状和已取得成就的基础之上,利用SWOT分析法分析得出浙东区域旅游市场一体化的优势、劣势、机遇和威胁,得出浙东五市今后在区域旅游市场一体化中应以一个目标为导向,以两个平台为基础,以构建保障和品牌两大体系,完善交通、服务和线路三大网络为抓手,各市加强联动营销,从体制、机制、形象、产品、线路、营销等多个方面提出促进浙东区域旅游市场的一体化的措施,进一步促进区域统一大市场的形成和市场的深化发展,以期对浙东一体化有一定的帮助和指导意义。
[Abstract]:After entering the new century, regional tourism cooperation has gradually become a trend. Many places have begun to try regional tourism cooperation, in the global scope has formed such as Europe, North America region. Caribbean Sea and other tourism cooperation zone. As an active representative of the economic development of the Yangtze River Delta, the eastern region of Zhejiang Province has a relatively rich tourism resources, relatively convenient transportation, and has a great prospect. Therefore, the tourism development level of the whole region has been far ahead. However, there is still a big gap between the distance between the eastern Zhejiang regions as a whole to participate in the market competition. Compared with other regional cooperation clusters in the Yangtze River Delta, the characteristics are still not prominent, strength does not prevail, the cohesion of cities is not strong enough. How to break through the obstacles in reality. To further promote the development of East Zhejiang Interregional tourism has become the focus of attention of local governments and scholars. Based on the analysis of the present situation and achievements of the integration of the eastern Zhejiang regional tourism market, this paper analyzes the advantages and disadvantages of the integration of the eastern Zhejiang regional tourism market by using the SWOT analysis method. Opportunities and threats, the five cities in the future in the regional tourism market integration should be guided by one goal, on the basis of two platforms, in order to build two systems of security and brand, improve the traffic. Service and line of the three major networks for grasp, each city to strengthen the linkage marketing, from the system, mechanism, image, products, lines, marketing and other aspects to promote the integration of eastern Zhejiang tourism market measures. Further promote the formation of the regional unified large market and the deepening development of the market in order to help and guide the integration of eastern Zhejiang.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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