民俗文化主题公园核心竞争力研究

发布时间：2018-01-26 06:48

本文关键词： 核心竞争力价值链民俗文化主题公园　出处：《北京化工大学》2012年硕士论文　论文类型：学位论文

【摘要】：在不断变化的经济政治环境中,中国主题公园行业面临巨大的发展机遇与残酷的行业洗牌。民俗文化主题公园作为主题公园的重要大类,不但具有经济价值,而且可以起到弘扬中华民族民俗文化的重要作用,但其目前的发展遭遇重大瓶颈。中国民俗文化主题公园核心竞争力的提升需求已经非常迫切。首先,本文总结了国内外相关学者在主题公园以及企业核心竞争力领域的研究成果,并阐述了民俗文化主题公园的定义；其次,分析了中国主题公园以及民俗文化主题公园的发展现状及趋势,为下文的民俗文化主题公园核心竞争力分析奠定基础；然后,通过主题公园价值链分析、中外主题公园对比分析、民俗文化主题公园独特性分析,构建出民俗文化主题公园核心竞争力体系,其中一级指标4个,二级指标15个,并运用AHP层次分析法分析专家评价结果,得出各指标权重；最后,运用模糊综合评价法分析了消费者对A民俗文化主题公园核心竞争力的评价,并提出一些核心竞争力改进建议,以期为中国民俗文化主题公园核心竞争力的提升提供一些参考。
[Abstract]:In the changing economic and political environment, the Chinese theme park industry is faced with enormous development opportunities and cruel industry reshuffle. As an important category of theme park, folk culture theme park is not only of economic value. And it can play an important role in carrying forward the folk culture of the Chinese nation, but its current development has encountered a major bottleneck, and the need to enhance the core competitiveness of the theme park of Chinese folklore culture is very urgent. Firstly, this paper summarizes the research results of domestic and foreign scholars in the field of theme park and enterprise core competitiveness, and expounds the definition of folk culture theme park. Secondly, it analyzes the development status and trend of Chinese theme parks and folklore theme parks, which lays a foundation for the analysis of the core competitiveness of the folk-custom theme parks below. Then, through the value chain analysis of theme park, the comparative analysis of theme park between China and foreign countries, and the unique analysis of folk culture theme park, the core competitiveness system of folk culture theme park is constructed, among which there are four primary indexes. The second level index 15, and uses the AHP analytic hierarchy process to analyze the expert appraisal result, obtains each index weight; Finally, using the fuzzy comprehensive evaluation method, this paper analyzes the consumers' evaluation of the core competitiveness of the theme park of folklore culture A, and puts forward some suggestions for improving the core competitiveness. In order to provide some reference for the promotion of core competitiveness of Chinese folk culture theme park.
【学位授予单位】：北京化工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F592

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