基于CPFR的旅游供应链协同模式研究

发布时间：2018-02-13 15:43

本文关键词： 旅游旅游供应链 CPFR 协同景区　出处：《燕山大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游业作为21世纪最具发展活力和潜力的行业之一，，在其飞速发展的过程中也伴随着一系列问题的出现：旅游企业的服务接待能力与旅游者的旅游需求严重不匹配，特别是在旅游旺季，景区人流异常拥挤，各旅游接待企业均出现供不应求的现象，旅游者的满意度也普遍不高。供应链协同作为一种先进的管理模式，强调通过成员间的合作实现信息共享和运作协同。本文试图从供应链协同的视角研究旅游业的服务运作问题，将CPFR(Collaborative Planning, Forecasting and Replenishment)即协同计划、预测与补给模型创新的应用于以景区为核心的旅游供应链模式的运作过程，为旅游业走向健康、有序的发展道路提供了新的思路。首先，本文在回顾供应链相关概念与特点的基础上，对供应链的主要管理模式进行了逐一比较，分析CPFR模型成功运作的关键因素，同时对旅游供应链概念的界定和特点进行了统一梳理。其次，在对传统以旅行社为核心的旅游供应链结构现状进行剖析的基础上，总结出传统旅游供应链存在的问题，并对以景区作为旅游供应链核心企业的必要性和可行性进行了理论分析。再次，提出以旅游者满意为中心、以景区为核心企业的旅游供应链新模式，并运用CPFR模型对其运作模式进行创新性架构，构建出基于CPFR的旅游供应链协同模式。运用博弈论对协同机制的建立进行定量与定性分析，并从协同计划、预测与调节供需平衡三方面阐述协同模式的运作重点，力求实现旅游服务接待能力和需求的最优匹配，最大限度地降低旅游供应链的不确定性，提高旅游者的满意度。最后，为保障旅游供应链协同模式的良好运作，分别从政府监管、旅游行业组织的协调、建立景区自律公约、节点企业深化合作机制等几个方面提出了相应的保障措施，为实现基于CPFR的旅游供应链协同模式的良好运作提供了有力保证。
[Abstract]:In 21th century, tourism, as one of the most dynamic and potential industries, has been accompanied by a series of problems in the process of its rapid development: the service reception capacity of tourism enterprises and the tourism needs of tourists are seriously mismatched. Especially in the peak tourism season, the scenic spots are extremely crowded, the tourist reception enterprises are in short supply, and the satisfaction of tourists is generally not high. Supply chain coordination is an advanced management mode. This paper attempts to study the service operation of tourism industry from the perspective of supply chain collaboration, and the CPFR(Collaborative planning (Forecasting and replenishment) is called collaborative planning. The innovation of forecasting and supply model is applied to the operation process of tourism supply chain mode with scenic spot as the core, which provides a new way for the tourism industry to develop healthily and orderly. Firstly, on the basis of reviewing the related concepts and characteristics of supply chain, this paper compares the main management modes of supply chain one by one, and analyzes the key factors of successful operation of CPFR model. At the same time, the definition and characteristics of tourism supply chain are unified. Secondly, on the basis of analyzing the present situation of the traditional tourism supply chain with travel agency as the core, the paper summarizes the problems existing in the traditional tourism supply chain. The necessity and feasibility of taking scenic spot as the core enterprise of tourism supply chain are analyzed theoretically. Thirdly, the paper puts forward a new model of tourism supply chain with tourist satisfaction as the center and scenic spot as the core enterprise, and uses the CPFR model to carry on the innovative structure to its operation mode. This paper constructs a cooperative model of tourism supply chain based on CPFR, analyzes quantitatively and qualitatively on the establishment of cooperative mechanism by using game theory, and expounds the key points of operation of cooperative mode from three aspects: coordination planning, forecasting and regulating the balance of supply and demand. The author tries to achieve the optimal matching between the reception capacity and the demand of tourism service, reduce the uncertainty of tourism supply chain to the maximum extent, and improve the satisfaction of tourists. Finally, in order to ensure the good operation of tourism supply chain cooperation mode, the corresponding safeguard measures are put forward from several aspects, such as government supervision, coordination of tourism industry organizations, establishment of scenic spot self-discipline convention, deepening cooperation mechanism of node enterprises, etc. It provides a strong guarantee for the cooperation mode of tourism supply chain based on CPFR.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F590

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