梧州市政府旅游公共信息服务平台评价及建设研究

发布时间：2018-02-13 18:39

本文关键词： 政府旅游公共信息服务平台测评指标体系梧州　出处：《广西师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着旅游市场散客化趋势的出现,游客对旅游信息咨询、旅游交通指引、旅游安全保障等旅游公共服务的需求更加强烈,国家旅游局在“十二五”旅游发展规划中,强调要推动旅游业广泛运用现代信息技术,以信息化带动旅游业向现代服务业转变,而把旅游公共信息服务系统作为旅游公共服务体系建设的突破口,对提高旅游公共服务的供给效率将发挥非常重要的作用。公共信息服务平台则是提供这种服务的基础,门户网站类公共信息服务平台的综合性很强,涵盖各类信息服务,是目前建设的主要形式。现阶段以门户网站为服务载体的旅游公共信息服务平台建设已经成为旅游公共服务体系发展完善的重要课题之一。为了完善地区旅游公共服务体系,把握旅游信息化发展的契机,梧州市政府、梧州市旅游局试图借助现代信息科学技术发挥旅游业后发优势,探索一条适合自己的旅游发展道路。本文在借鉴了各类型网站测评指标体系评测内容和方法的基础上,结合政府旅游公共信息服务平台自身的特点,建立了适合于政府旅游共信息服务平台的三级评价指标体系,其中包含5个A层指标,17个B层指标以及50个C层指标,同时对各层指标进行了释义。然后采用AHP法构建了政府旅游公共信息服务平台指标因素比较判断矩阵,并利用专家打分方式所得数据,计算出政府旅游公共信息服务平台评价指标体系A、B两层指标因素的权重值,建立数学模型对政府旅游公共信息服务平台的进行评分和等级量化。利用所建立的政府旅游公共信息服务平台评价体系,从网站特色、信息质量、互动功能、商务功能、网站设计五个方面,对梧州旅游局网站进行测评得知,梧州市旅游局网站不合格,处于较低层次的发展阶段,经分析,得知提高梧州旅游局网站发展阶段,需重点改善的关键功能具体如下： 1、网站设计是梧州市旅游局网站发展相对最为成熟的一个方面。梧州市旅游局网站的基本设计指标达到良好层次,浏览功能已经实现；改善网站导航功能、重点链接显示继而提高易用性,是梧州市旅游局网站在网站设计需要提高的重要方面。 2、网站特色功能是梧州市旅游局网站发展较好的一个方面。其中,“旅游目的地营销、地区旅游形象”有较好评价,而“旅游电子政务、旅游服务质量监管”评价多为“较差”,网上办公功能、在线投诉、旅游预警是梧州市旅游局网站改善特色功能需要提高的重要方面。 3、网站信息质量是梧州市旅游局网站发展比较欠缺的一个方面,网站仅满足低层次的信息可靠和全面丰富。增加网站信息更新频率、更新数量是改善梧州市旅游局网站信息质量的主要方面。 4、网站互动功能是梧州市旅游局网站发展非常欠缺的方面。其中,游客留言板和已开通的官方微博未被充分利用。增加能正常联通的即时通讯方式,是改善梧州市旅游局网站互动功能的最主要方面。 5、网站商务功能是梧州市旅游局网站发展最为欠缺的一个方面,网站仅满足低层次的在线交易安全保障。增加可在线预订的旅游产品种类、支付方式、价格优惠政策是改善梧州市旅游局网站商务功能的主要方面。以测评获取的梧州旅游局网站重点改善关键功能为基础,对梧州市旅游公共信息服务平台构建,首先对概述平台现状,提出设计原则,构建了信息平台的框架体系,设计了信息平台的主要功能模块,梧州市旅游公共信息服务平台主要包括主要包括针对信息功能所设计的信息发布模块、信息查询模块、信息更新模块,针对旅游电子政务功能所设计的评价功能模块、旅游统计分析模块、虚拟旅游模块、用户管理模块、流量监测统计模块,针对即时互动功能所设计的旅游咨询互动模块,针对旅游电子商务功能所设计的旅游电子交易模块。最后界定了信息平台的开发环境。本文对于梧州市旅游公共信息服务平台的构建具有重要的理论价值和实践指导意义,同时,对旅游欠发达地区对于其他地区旅游公共信息服务平台构建也有一定的经验借鉴作用。
[Abstract]:With the advent of individual tourism market trend, visitors to the tourist information, tourist traffic guide, tourism safety and security requirements of tourism public service is more intense, the National Tourism Bureau in the "12th Five-Year" tourism development planning, stressed the need to promote the wide application of modern information technology in tourism industry, to promote information technology transformation to modern service industry tourism the tourism industry, and the public information service system as a breakthrough in the construction of tourism public service system, will play a very important role to improve the efficiency of the supply of tourism public service. The public information service platform is the foundation to provide this service, comprehensive portal website public information service platform is very strong, covering all kinds of information services. Is the main form of construction. The construction of the tourism public information service platform is a portal to the service carrier has become the tourism public service One of the most important issues in the development of the business system.
In order to improve regional tourism public service system and grasp the opportunity of tourism information development, Wuzhou municipal government and Wuzhou Tourism Bureau try to take advantage of modern information science and technology to play the advantage of tourism and explore a suitable way of tourism development.
This paper draws on the basis of various types of website evaluation index system of evaluation content and method, combined with the characteristics of government tourism public information service platform for the establishment of the three evaluation index system suitable for the total government tourism information service platform, which includes 5 indicators of A layer, B layer 17 and 50 layer C index at the same time of each index index, has carried on the explanation.
The government and the construction of the tourism public information service platform index comparison judgment matrix by AHP method, and by using data from the expert scoring method, calculate the government tourism public information service platform A evaluation index system, weight B two layer index value, establish the mathematical models of the government tourism public information service platform and grade score quantitative.
The evaluation system of government public information service platform established, from the characteristics of the web site, the quality of information, interactive function, business function, website design of five aspects of the Wuzhou Tourism Bureau website evaluation that the Wuzhou Municipal Bureau of tourism website is not qualified, at a relatively low level of development stage, through analysis, that improve Wuzhou the Tourism Bureau website development stage, focus on improving the key functions as follows:
1, website design is the development of the Wuzhou Municipal Bureau of tourism website as a relatively mature. The basic design index of Wuzhou Tourism Bureau website to achieve a good level, browsing function has been achieved; improve site navigation function, key link display and improve ease of use, is the Wuzhou Municipal Bureau of tourism website in an important aspect of web design needs to improve.
2, website features is the development of a better Wuzhou City Tourism Bureau website. Among them, the tourism destination marketing, tourism image and tourism have better evaluation, e-government, supervision of tourism service quality evaluation for "poor", online office, online complaints, tourism is an important early warning to improve the characteristics of function improvement of Wuzhou Municipal Bureau of tourism website.
3, website information quality is one aspect of Wuzhou Tourism Bureau website development. Website only satisfies low level information and is reliable and comprehensive. Increasing website information update frequency and updating quantity is the main aspect to improve information quality of Wuzhou Tourism Bureau website.
4, the website interactive function is the development of Wuzhou City Tourism Bureau website very lacking. Among them, tourists message boards and has opened the official micro-blog has not been fully utilized. The increase of normal Unicom instant communication method, is the most important aspect of improving the interaction of Wuzhou City Tourism Bureau website.
5, website business function is a lack of the development of Wuzhou City Tourism Bureau website, the website only meet the online transaction security low level. Increased online booking travel products, payment, preferential price policy is the main aspect of improving Wuzhou City Tourism Bureau website business function.
The key function of the Wuzhou Tourism Bureau website to obtain the key to improve evaluation based on the construction of Wuzhou city tourism public information service platform, the first overview of the platform status quo, puts forward the design principle, constructs the framework of information system platform, designed the information platform of the main function module, Wuzhou City tourism public information service platform mainly includes the design for the information function of information release module, information query module, information updating module, evaluation module designed for tourism e-government function, tourism statistical analysis module, virtual tourism module, user management module, statistics module for real-time traffic monitoring, interactive tourist information interactive module function design, tourism e-commerce the module designed for the tourism e-commerce. Finally defines the information platform development environment.
This article has important theoretical value and practical guiding significance for the construction of Wuzhou tourism public information service platform. At the same time, it also has some experience and reference for other underdeveloped areas to build public information service platform in other areas.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】