广东省旅行社等级标准建立与评价

发布时间：2018-02-20 22:16

本文关键词： 旅行社因子分析可拓层次分析等级标准　出处：《华南理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：广东是一个旅游大省，旅游经济一直在全国位列前茅，旅行社行业伴随着旅游业迅猛发展。为进一步落实建设旅游强省的发展战略，切实维护和保障旅游者和旅游经营者的合法权益，全面提升旅行社管理服务水平和整体质量，优化旅行社产业结构，促进广东省旅游市场健康有序、持续稳定发展，本文结合广东旅行社现状和管理经验，建立旅行社等级标准和评价。本文通过研究旅行社的发展现状，运用因子分析得到影响旅行社等级的因素，创立等级评价的指标体系，对所选旅行社进行初步排名。继而运用可拓层次分析法对广东省的旅行社进行实证评价，结合旅行社经营特点，建立一套适合广东省各类旅行社的综合评价体系模型，实例验证显示因子分析与可拓层次分析法相结合的方法对旅行社的评价的结果较为满意，对今后新引进的旅行社等级评定具有较强的实际参考意义。因子分析和可拓层次分析法同时对旅行社等级进行评价，起到互补、相互应证的作用。合理的等级评价体系也能保证旅行社在内部评级制度下稳定发展，保障消费者利益以及提升人民生活质量有着重要意义，同时也可以为其他省份地区旅游经济的发展提供借鉴。本研究的第一部分首先介绍选题背景、研究意义,广东省旅行社的现状分析以及因子分析法和可拓层次分析法的发展历程，并且对各种数值方法进行详细的介绍。第二部分，在对广东省旅行社现有等级评价制度的分析基础上，，利用因子分析方法建立旅行社等级指标体系，而运用可拓层次分析法对旅行社进行等级评价。第三部分，通过对旅行社的实证评价，分析广东省现有旅行社存在的问题和解决办法，以及验证因子分析和可拓层次分析法在评价上的有效性。在文章的最后，总结本文所有的工作，并对拓宽本文研究方向提出新的看法。
[Abstract]:Guangdong is a big tourist province, tourism economy has been among the top in the country, travel agency industry has been accompanied by the rapid development of tourism. In order to further implement the development strategy of building a strong tourism province, We should earnestly safeguard and protect the legitimate rights and interests of tourists and tour operators, comprehensively improve the level and overall quality of travel agency management and service, optimize the industrial structure of travel agencies, and promote a healthy and orderly tourism market in Guangdong Province, with sustained and stable development. Based on the present situation and management experience of Guangdong travel agency, this paper establishes the grade standard and evaluation of travel agency. This paper studies the current situation of travel agency development, uses factor analysis to obtain the factors that affect the travel agency grade, and establishes the index system of grade evaluation. The selected travel agencies are preliminarily ranked, and then the travel agencies in Guangdong Province are evaluated empirically by using the extension Analytic hierarchy process, and a set of comprehensive evaluation system model suitable for all kinds of travel agencies in Guangdong Province is established according to the operating characteristics of the travel agencies. Examples show that the combination of factor analysis and extension analytic hierarchy process is satisfactory to the evaluation results of travel agencies. It has strong practical reference significance for the new imported travel agency grade evaluation in the future. Factor analysis and extension analytic hierarchy process simultaneously evaluate the travel agency grade, which plays a complementary role. A reasonable rating evaluation system can also ensure the stable development of travel agencies under the internal rating system, protect the interests of consumers and improve the quality of life of the people. At the same time, it can also provide reference for the development of tourism economy in other provinces. The first part of this study first introduces the background of the topic, the significance of the study, the current situation of travel agencies in Guangdong Province, as well as the development of factor analysis and extension analytic hierarchy process, and gives a detailed introduction of various numerical methods. Based on the analysis of the existing grade evaluation system of travel agencies in Guangdong Province, this paper uses factor analysis method to establish the travel agency grade index system, and applies extension analytic hierarchy process to grade evaluation of travel agencies. Through the empirical evaluation of travel agencies, this paper analyzes the existing problems and solutions of travel agencies in Guangdong Province, as well as the validity of validation factor analysis and extension analytic hierarchy process in evaluation. At the end of the article, it summarizes all the work of this paper. A new point of view is put forward to broaden the research direction of this paper.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F203

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