旅游产业与文化产业融合运作模式研究

发布时间：2018-02-21 00:34

本文关键词： 文化产业旅游产业产业融合模式　出处：《山东社会科学》2013年01期 　论文类型：期刊论文

【摘要】：伴随着我国旅游产业规模的不断扩大和旅游产业结构的调整,我国旅游业发展正处在转型的关键期。旅游产业与文化产业的有机融合,是在产业内外驱动因子的推动和引导下,以产业构成中的行业共同体为基础,以协作和联合为主导,构建动力机制,进行资源优化配置,产业组织再造,从而形成具有发展旅游和文化双功能的新型产业。企业行为取向、旅游者多元化需求、政府引导、中介机构发展、市场机制作用等因素是旅游产业与文化产业实现融合的最主要的推动力。旅游业与文化业融合运作模式的具体实现形式:文化旅游圈融合运作模式;项目开发融合运营模式;文化旅游节庆与会展推广模式;文化旅游产品创新吸引模式等。推动旅游产业与文化产业融合运作模式有效运行的对策:强化政府职能,为旅游与文化产业的融合运作提供政策保障;加大宣传力度,营造旅游与文化产业融合运作的氛围;优化产业结构,加快旅游与文化产业融合运作的步伐;完善经营管理机制,提高旅游产业与文化产业融合运作的效率。
[Abstract]:With the continuous expansion of the scale of tourism industry and the adjustment of tourism industry structure, the development of tourism industry in China is in a crucial period of transformation. The organic integration of tourism industry and cultural industry is promoted and guided by the driving factors inside and outside the industry. On the basis of the industry community in the industrial structure, and taking the cooperation and union as the leading factor, we should construct the dynamic mechanism, optimize the allocation of resources, and rebuild the industrial organization. Thus forming a new type of industry with dual functions of developing tourism and culture, enterprise behavior orientation, diversified demand of tourists, government guidance, development of intermediary organizations, The function of market mechanism is the most important driving force for the integration of tourism industry and cultural industry. The concrete realization forms of tourism and cultural industry integration operation mode are as follows: cultural tourism circle integration operation mode, project development integration operation mode, cultural tourism industry integration operation mode and so on. Cultural tourism festival and exhibition promotion mode, cultural tourism product innovation attraction model, etc. Countermeasures to promote the effective operation of tourism industry and cultural industry integration operation mode: strengthen the government function, To provide policy guarantee for the integration of tourism and cultural industry, to increase publicity, to create the atmosphere of tourism and cultural industry, to optimize the industrial structure, to speed up the integration of tourism and cultural industry, to improve the management mechanism, Improve the efficiency of the integration of tourism industry and cultural industry.
【作者单位】：吉首大学商学院;
【基金】：国家社科基金项目(09XJY033) 湖南省社科基金重点项目(09ZDB01)的资助
【分类号】：F592;G124

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