商业模式创新视角下传统旅游景区的发展模式研究

发布时间：2018-02-22 19:39

本文关键词： 传统旅游景区商业模式创新门票经济发展模式　出处：《东南大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国经济发展方式的转变,第三产业逐渐成为经济发展的关注焦点,尤其是拉动效应强大的旅游产业,已经成为了国民经济发展的重要牵引力。其中,传统旅游景区作为我国旅游产业的主力军,在中国的旅游发展中扮演着重要角色。然而,由于新技术的应用、商业环境的变化和产业发展的创新,全国绝大多数的传统旅游景区都失去了原有的先天优势,普遍陷入了发展困境,可以说是“雄风虽犹在,危机已四伏”,急需找到转型升级的途径。与此同时,互联网技术和现代新兴服务业的快速发展让商业模式创新的威力引人注目,而且商业模式理论的应用也逐渐由互联网向传统产业蔓延,商业模式创新成为了新时期获得战略性竞争优势的关键。在此背景下,本文基于传统旅游景区的运营现状和面临的发展瓶颈,采用理论研究和案例分析的方法,聚焦商业环境变化、新技术应用和市场需求多元化趋势给传统旅游景区带来的巨大发展机会,分别从传统产业经济理论和商业模式创新视角分析了传统旅游景区陷入发展困境的原因,并通过研究现有理论和吸收商业模式理论,进行跨领域理论借鉴和嫁接,从商业模式创新角度设计了传统旅游景区在新经济形势和新市场环境下的转型途径与发展模式。为了进一步论证商业模式创新理论在传统旅游产业的应用可能性,本文还选取了华侨城、万达、长隆和乌镇作为实证案例,并将太湖鼋头渚风景区作为样本景区,尝试制定转型发展与商业模式改造框架方案,以期能为商业模式创新理论在传统旅游景区二次发展中的具体应用研究提供有益参考。
[Abstract]:With the transformation of China's economic development mode, the tertiary industry has gradually become the focus of attention in economic development, especially the tourism industry with strong pull effect, which has become an important traction force in the development of the national economy. As the main force of China's tourism industry, traditional tourist attractions play an important role in the development of tourism in China. However, due to the application of new technology, the change of commercial environment and the innovation of industrial development, The vast majority of traditional tourist attractions in the country have lost their original innate advantages and have generally fallen into a dilemma of development. It can be said that "although the momentum is still there, the crisis has already been four volts." it is urgent to find a way to transform and upgrade. At the same time, The rapid development of Internet technology and modern emerging service industry has made the power of business model innovation noticeable, and the application of business model theory has gradually spread from the Internet to traditional industries. The innovation of business model has become the key to obtain the strategic competitive advantage in the new period. Under this background, based on the present operating situation and the bottleneck of development of the traditional tourist attractions, this paper adopts the methods of theoretical research and case analysis. Focusing on the changes in the business environment, the new technology application and the trend of diversification of market demand, which bring great opportunities for the development of traditional tourist attractions, From the perspective of traditional industrial economic theory and business model innovation, this paper analyzes the reasons why traditional tourism scenic spots fall into the predicament of development, and by studying the existing theories and absorbing the business model theory, we can draw lessons from and graft the cross-domain theory. From the perspective of business model innovation, this paper designs the transformation and development mode of traditional tourism scenic spots under the new economic situation and new market environment, in order to further demonstrate the possibility of the application of business model innovation theory in traditional tourism industry. This paper also selects overseas Chinese City, Wanda, Changlong and Wuzhen as empirical cases, and takes Yuantouzhu Scenic spot of Taihu Lake as a sample scenic spot to try to formulate a framework scheme of transformation development and business model transformation. The purpose of this paper is to provide a useful reference for the application of business model innovation theory in the secondary development of traditional tourist attractions.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

【相似文献】