宜宾市翠屏区乡村旅游发展研究

发布时间：2018-03-03 16:34

本文选题：乡村旅游　切入点：发展　出处：《四川农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：乡村旅游是一种旅游活动,在农村地区开展,涉及自然资源和人文景观。它首先在国外兴起,随后在国内逐步发展起来,是农村经济发展模式的有益补充。它对促进农村经济发展,特别是对经济结构单一、产业发展滞后的内陆地区、偏远山区农村的改变巨大,促进了这些地区农村经济的极大发展和农民收入的快速提高。但目前乡村旅游仍存在不少发展中的问题,如发展不成熟、不平衡,模式较为混乱,规划不合理,无序发展……等等。这些问题的存在,制约了农村经济的转型和发展进程。因此,研究并解决乡村旅游发展中凸现的问题尤为紧迫和重要。本文立足于农业和农村区域发展,通过对国、内外乡村旅游研究、开发情况的整理、分析,较为全面地了解乡村旅游背景、意义和类型模式。在此基础上,选取宜宾市翠屏区为研究区域,对当地乡村旅游发展现状、存在问题及原因进行了分析评价,提出了相应对策建议。主要研究结论如下： (1)宜宾市翠屏区地处川、滇、黔三省结合部,交通便利,乡村旅游区位优势明显；金沙江、岷江、长江三江环绕,自然风景旅游资源丰富,有数十景区、上百景点；有悠久的历史文化底蕴,2180年古城史、上古神话传说、唐宋元明清古迹等等,与众多史俗文化相辅相成,构成了丰富的人文景观旅游资源。 (2)近年来,翠屏区依托自然风景、田园风光、人文历史景观等资源,大力发展乡村旅游,已形成花果观赏型、休闲度假型、农事体验型、特色民居型、养殖垂钓型等乡村旅游模式,有力地促进了农村经济结构的改善和生产生活面貌的改观,农民收入得到较大增长。 (3)然而,由于领导重视不够、无序开发、基础建设投入不足、产业文化开发滞后,导致当前翠屏区乡村旅游发展中规划布局不到位、基础设施较薄弱、旅游产品不丰富、宣传氛围不浓,乡村旅游发展极不平衡,从而制约了农村经济的发展。 (4)加快翠屏区乡村旅游的发展,必须加大宣传营销力度,浓厚乡村旅游氛围；加大规划布局力度,规范乡村旅游秩序；加大品牌打造力度,塑造乡村旅游精品；加大深度挖掘力度,促进乡村旅游持续发展；加大后勤保障力度,优化乡村旅游服务。
[Abstract]:Rural tourism is a kind of tourism activity, which is carried out in rural areas and involves natural resources and cultural landscape. It is a beneficial supplement to the pattern of rural economic development. It can promote rural economic development, especially in the inland areas with a single economic structure and lagging industrial development, and the rural areas in remote mountainous areas have changed greatly. It has promoted the great development of rural economy and the rapid increase of farmers' income in these areas. However, at present, there are still many problems in the development of rural tourism, such as immature development, unbalanced development, confused pattern and unreasonable planning. The existence of these problems has restricted the transformation and development process of rural economy. Therefore, it is urgent and important to study and solve the prominent problems in the development of rural tourism. Based on the development of agriculture and rural areas, this paper analyzes the background, significance and type of rural tourism by sorting out and analyzing the research and development of rural tourism within and outside the country. This paper selects Cuiping District of Yibin City as the research area, analyzes and evaluates the present situation, problems and causes of the development of local rural tourism, and puts forward the corresponding countermeasures and suggestions. The main conclusions are as follows:. 1) Cuiping District of Yibin City is located in the conjunctions of Sichuan, Yunnan and Guizhou provinces, with convenient transportation and obvious advantages of rural tourism location, Jinsha River, Minjiang River and Yangtze River are surrounded by three rivers, with abundant natural scenic resources, dozens of scenic spots and hundreds of scenic spots; With a long history and culture, the history of ancient city in 2180, ancient myths and legends, ancient monuments in Tang, Song, Yuan, Ming and Qing dynasties, and so on, complement each other with many historical and vulgar cultures, and constitute rich tourist resources of human landscape. (2) in recent years, Cuiping District, relying on natural scenery, pastoral scenery, humanistic and historical landscape and other resources, has vigorously developed rural tourism, which has formed a flower and fruit ornamental type, a leisure vacation type, a farming experience type, and a special folk residence type. The farming and fishing type of rural tourism mode has promoted the improvement of rural economic structure and the change of production and life appearance, and the income of farmers has been greatly increased. However, due to insufficient attention by the leaders, disorderly development, inadequate investment in infrastructure construction, and lagging behind in the development of industrial culture, the planning and layout of the current rural tourism development in Cuiping District is not in place, the infrastructure is relatively weak, and the tourism products are not rich. Propaganda atmosphere is not strong, rural tourism development is extremely unbalanced, thus restricted the development of rural economy. 4) to speed up the development of rural tourism in Cuiping District, we must strengthen the propaganda and marketing, strengthen the atmosphere of rural tourism, increase the intensity of planning and layout, standardize the order of rural tourism, strengthen the strength of brand building, and shape the fine quality of rural tourism. Increase the depth of excavation to promote the sustainable development of rural tourism, increase logistics support, optimize rural tourism services.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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