泰州市乡村旅游业动力机制分析及产业融合发展研究

发布时间：2018-03-03 14:17

本文选题：泰州市　切入点：乡村旅游业　出处：《南京师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：作为一种新的产业创新方式,产业融合促进了传统产业创新,拓宽了产业发展空间,产生了新的产业形态,促使产业结构不断趋于合理化,进而推进产业结构优化与产业发展。基于产业融合的视角,研究泰州市乡村旅游的发展模式,构建产业融合视角下泰州市乡村旅游发展的动力机制,可以进一步推动泰州市乡村旅游的发展,同时为同一类城市发展乡村旅游提供借鉴意义。对泰州市乡村旅游的发展现状进行了探讨,并运用优势、劣势、机会、威胁分析等方法对泰州市的乡村旅游产业的发展现状进行了深入的剖析；通过问卷调查对泰州市乡村旅游消费者行为进行了分析,包括影响因素以及消费者的行为特征分析等；通过对泰州市乡村旅游产业的动力系统分析,发现其动力系统主要由旅游市场的需求、旅游业的转型升级以及政府对乡村旅游的重视等三个方面构成,并着力对其动力机制进行了分析；对泰州市的乡村旅游产业与相关产业融合发展进行了研究,本文选择与旅游业发展关系密切的农业、餐饮业、文化产业、医疗保健业等四个产业进行了分析,结果表明泰州市作为大都市圈周边的农村地区,借助于自然生态环境和农业生产资源,大力发展乡村旅游,既能实现农业产业结构的调整,推动第一产业的发展；也能推进第三产业的发展,优化地区产业结构；第三,乡村旅游的发展还有利于改善和优化农村居民生产、生活、居住环境,实现城乡协调发展。
[Abstract]:As a new mode of industrial innovation, industrial convergence promotes traditional industrial innovation, broadens the space for industrial development, produces new industrial forms, and promotes the rationalization of industrial structure. Based on the perspective of industrial convergence, this paper studies the development mode of rural tourism in Taizhou City, and constructs the dynamic mechanism of rural tourism development in Taizhou City from the perspective of industrial convergence. It can further promote the development of rural tourism in Taizhou and provide reference for the development of rural tourism in the same city. This paper probes into the present situation of rural tourism development in Taizhou City, and analyzes the present situation of rural tourism industry in Taizhou City by means of advantage, disadvantage, opportunity and threat analysis. This paper analyzes the behavior of rural tourism consumers in Taizhou City by questionnaire, including the influencing factors and the characteristics of consumers' behavior, and analyzes the dynamic system of rural tourism industry in Taizhou City. It is found that the power system is mainly composed of three aspects: the demand of tourism market, the transformation and upgrading of tourism industry, and the government's emphasis on rural tourism. This paper studies the integration and development of rural tourism industry and related industries in Taizhou City, and analyzes four industries, namely agriculture, catering industry, cultural industry, medical and health care industry, which are closely related to the development of tourism. The results show that Taizhou, as a rural area around the metropolitan area, can realize the adjustment of agricultural industrial structure and promote the development of primary industry by means of natural ecological environment and agricultural production resources. It can also promote the development of the tertiary industry and optimize the regional industrial structure. Thirdly, the development of rural tourism is also conducive to improving and optimizing the production, living and living environment of rural residents, and realizing the coordinated development of urban and rural areas.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】