六安市旅游业发展对策研究

发布时间：2018-03-08 04:05

本文选题：六安市　切入点：旅游产业　出处：《合肥工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：六安市俗称“皖西”地处安徽省西部,是重要的交通枢纽城市,境内旅游资源种类繁多且品质优良。六安市便利的交通条件和独特的资源优势为六安市发展旅游业提供了契机。六安市旅游业经过近些年的持续发展,取得了显著的成绩。具体表现在：该市旅游经济效益得到了显著增强、旅游产业体系也逐步完善、旅游综合效益日益凸显。但是与周边城市和省内知名旅游城市相比较而言,六安市与它们的差距依然很大,主要表现在：旅游基础薄弱、宣传营销力度小、企业发展动力不足、产品品牌知名度不高等方面。本文通过实地调研来搜集数据,并参阅相关文献书籍,以旅游产业发展相关理论为基础,总结出六安市旅游业发展的现状,结合六安市周边城市和省内知名旅游城市的发展情况,借助SWOT分析方法指出了六安市旅游业发展所面临的机遇、挑战、发展与威胁等等影响因素,最后提出了六安市旅游业的发展对策,旨在促进六安市旅游业更加快速的健康发展。本文的研究成果对于其他一些旅游欠发达但拥有良好旅游发展潜力的区域具有一定的借鉴意义。
[Abstract]:The city of Lu'an, commonly known as "West Anhui", is located in the western part of Anhui Province and is an important transportation hub city. There are many kinds of tourist resources in the territory and the quality is excellent. The convenient transportation conditions and unique resource advantages of Lu'an City provide an opportunity for the development of tourism industry in Lu'an City. The tourism industry of Lu'an City has been developing continuously in recent years. Remarkable achievements have been made. The concrete performance is that the economic benefits of the city's tourism have been significantly enhanced, the tourism industry system has been gradually improved, and the comprehensive benefits of tourism have become increasingly prominent. However, compared with the surrounding cities and the well-known tourist cities in the province, The gap between Lu'an city and them is still very big, mainly in the following aspects: weak tourism foundation, small propaganda and marketing, insufficient motivation for enterprise development, low visibility of product brands, and so on. Based on the theory of tourism industry development, this paper summarizes the current situation of tourism development in Luan City. Combined with the development of the surrounding cities of Lu'an city and the famous tourist cities in the province, with the help of SWOT analysis method, the paper points out the opportunity, challenge, development and threat of the tourism industry development in Lu'an City, and so on. Finally, the paper puts forward some countermeasures to promote the rapid and healthy development of the tourism industry in Luan City. The research results of this paper can be used for reference in other underdeveloped tourism regions with good tourism development potential.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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