宗教旅游目的地竞争力提升研究

发布时间：2018-03-09 00:33

本文选题：宗教旅游目的地　切入点：竞争力　出处：《南昌大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国旅游市场由大众观光游向文化体验游的转变,宗教旅游以其独特的魅力迎来了发展的热潮。面对激烈的竞争,如何认清自身发展的优势与劣势,进而扬长补短,提高竞争力,已成为各宗教旅游目的地实现未来可持续发展的核心问题。本文以宗教旅游目的地的竞争力问题为研究对象,在比较优势理论和竞争优势理论的基础上,结合宗教旅游的特殊性,总结了影响宗教旅游目的地竞争力的因素主要来源于五个方面：目的地吸引物、目的地环境、目的地营销、目的地管理以及目的地收益；运用德尔菲法建立了宗教旅游目的地竞争力的评价指标体系,并采用层次分析法求得了各指标的权重,建立了对评价指标的量化标准,并通过加权求和多指标综合评价模型计算出宗教旅游目的地竞争力的具体数值；在实证环节,以著名佛教旅游圣地安徽九华山为案例分析,对比了其与浙江普陀山、河南嵩山旅游竞争力的强弱；最后,基于游客需求和宗教旅游目的地供给两个视角为目的地提升竞争力给出了相应的对策。
[Abstract]:With the change of tourism market from mass tourism to cultural experience, religious tourism has ushered in the upsurge of development with its unique charm. In the face of fierce competition, how to recognize the advantages and disadvantages of our own development, and then complement each other. Improving competitiveness has become the core issue for the future sustainable development of religious tourism destinations. Based on the theory of comparative advantage and the theory of competitive advantage, this paper takes the competitiveness of religious tourism destination as the research object, and combines the particularity of religious tourism. The factors influencing the competitiveness of religious tourism destination are summarized in five aspects: destination attraction, destination environment, destination marketing, destination management and destination income. The evaluation index system of the competitiveness of religious tourism destination is established by using Delphi method, and the weight of each index is obtained by AHP, and the quantitative standard of evaluation index is established. And through the weighted summation multi-index comprehensive evaluation model to calculate the specific value of the competitiveness of religious tourism destination, in the empirical link, taking the famous Buddhist tourist site Jiuhua Mountain as a case study, compared it with Zhejiang Putuo Mountain. Finally, based on the demand of tourists and the supply of religious tourism destination, the author gives the corresponding countermeasures to promote the competitiveness of the destination.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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