基于社会网络理论的沪宁杭虚拟旅游流对比分析

发布时间：2018-03-09 00:38

本文选题：社会网络　切入点：沪宁杭　出处：《上海师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游流是旅游目的地和客源地之间相互作用的重要方式。随着国内旅游业的迅速发展，旅游流在城市之间不断地集聚和扩散，旅游发展“互为目的地、互为客源地”的特征愈加明显，旅游流越来越呈现出网络化特征，旅游流网络作为新的空间组织形式引起了旅游学界的关注。目前国内外相关成果主要涉及地理学、系统学、和管理学理论，多集中于旅游流网络特征定性化分析层面，定量化研究相对不足本文基于国内外旅游流、旅游网络研究成果基础上，借助旅游流理论、“核心—边缘”理论和社会网络分析理论，构建旅游流网络结构评价模型，以长三角地区为研究范围，建立了来自沪宁杭三地的团队客源流网络模型，，对来自沪宁杭三地的团队客源流网络进行对比分析。研究结果表明：（1）沪宁杭团队客源流网络的密度均在0.1左右，说明长三角旅游流网络仍处于初级发展阶段，网络能级水平较低。（2）三地客源至单目的地的线路数量均超过各自线路总数的78%。说明在长三角范围内，沪宁杭团队客源流的路径均是以单目的地线路为主、多目的地环游线路为辅。（3）受空间距离和城市旅游资源等级等因素的影响，三地出发的旅游流均是在江苏南部的城市和浙江东北部的几个城市集聚。（4）沪宁杭三地客源在长三角范围内的旅游流网络呈现了不同的差序化发展格局。（5）通过节点中心性指标计算可见，杭州是南京、上海团队客源的重要目的地城市；南京是上海团队客源会选择的重要目的地城市，对杭州团队客源吸引力不足；对南京和杭州两地团队客源而言，上海作为目的地城市的吸引力匮乏。最后，本文在研究分析所得到的结果基础之上，提出了相关的对策与建议。
[Abstract]:Tourism flow is an important way of interaction between tourist destinations and tourist destinations. With the rapid development of domestic tourism, tourism flows continue to gather and spread among cities. The characteristics of "mutual destination" are becoming more and more obvious, and tourism flow is becoming more and more networked. Tourism flow network, as a new form of spatial organization, has attracted the attention of tourism scholars. At present, related achievements at home and abroad mainly involve geography, systematics, and so on. And the theory of management, which focuses on the qualitative analysis of the characteristics of tourism flow network, and the quantitative research is relatively insufficient. Based on the research results of tourism flow and tourism network at home and abroad, with the help of tourism flow theory, "core-edge" theory and social network analysis theory, this paper constructs the evaluation model of tourism flow network structure, taking the Yangtze River Delta as the research scope. In this paper, a team passenger flow network model from Huning and Hangzhou is established, and a comparative analysis of team passenger flow network from Huning and Hangzhou is carried out. The results show that the density of group passenger flow network of Huning-Hangzhou team is about 0.1. It shows that the tourist flow network of the Yangtze River Delta is still in the primary stage of development, and the number of routes from the three places to the single destination is more than 78% of the total number of the respective routes. The results show that in the range of the Yangtze River Delta, the energy level of the network is relatively low. The route of Shanghai-Nanjing and Hangzhou group passenger flow is mainly single-destination route, and multi-destination round-trip route is supplemented by space distance and city tourism resource grade, etc. The tourist flow of the three places is concentrated in the cities of southern Jiangsu and several cities in the northeast of Zhejiang.) the tourist flow network of the three places of Shanghai, Nanjing and Hangzhou in the scope of the Yangtze River Delta presents a different pattern of differential development. 5) through the node, the tourist flow network of the three places in Shanghai, Nanjing and Hangzhou shows a different pattern of development in the range of the Yangtze River Delta. The calculation of the central index shows that, Hangzhou is an important destination city for Shanghai team tourists, Nanjing is an important destination city chosen by Shanghai team visitors, it is not attractive to Hangzhou team tourists, for Nanjing and Hangzhou team tourists, The attraction of Shanghai as a destination city is scarce. Finally, based on the results obtained from the research and analysis, this paper puts forward some relevant countermeasures and suggestions.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

【引证文献】