双流县乡村生态旅游资源评价与开发研究

发布时间：2018-03-09 02:36

本文选题：双流县　切入点：乡村生态旅游　出处：《湖南农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国经济、社会的繁荣稳定与持续发展,农村逐步发展成为城市居民休闲的乐土、旅游观光的亮点。由于乡村生态旅游具有经济、社会文化、生态环境、农业创新发展和城乡统筹等多方面的积极功效,在我国得到大力的推广和发展。本研究以双流县发展乡村生态旅游为例,分析当前乡村生态旅游存在的相关问题,并针对这些问题提出乡村生态旅游可持续发展的建议和措施,为当前乡村生态旅游的发展提供一定的理论支持和实践基础。双流县发展乡村生态旅游具有优越的条件,地处成都市西南近郊,经济发达,交通便捷,气候温和,特色农业牧业资源丰富,并且具有一定规模,还形成了以特色农牧产品为特色的周边农牧旅游产业链,包括农牧旅游纪念品、住宿、餐饮等产业。因现阶段的乡村生态旅游已经演变为促进该地农村经济发展的重要因素,所以受到了双流县政府的积极扶持与推广,得到了广大农民的支持,由此当地农村经济发展很迅速。本文结合双流县的实际情况,运用SWOT分析方法和AHP层次分析方法,对双流县乡村生态旅游资源的现状和发展潜力进行了定性和定量的综合评价。SWOT分析和AHP评价均反映出双流县乡村生态旅游开发已跨入市场需求导向时期,由于群众基础扎实、资源特色突出,当前的社会经济环境好,双流县乡村生态旅游具有良好的发展条件和机会,开发潜力处于Ⅱ级,开发空间很大。与此同时,SWOT分析和AHP评价也发现双流县乡村生态旅游产业的供给尚未随着城市居民旅游需求的变化而产生相应的调整,没有完全满足现阶段城市旅游消费者的需求,主要是旅游商品普遍缺乏创意、文化内涵和地域特色,旅游的相关服务行业的运营、管理不规范,某些旅游项目存在潜在的环境生态问题及旅游市场的开拓与推广还比较滞后等。本文认为,双流县的乡村生态旅游开发必须围绕特色农牧产品,来构建可持续发展的乡村旅游模式,并形成完善的服务保障体系。由此,本文提出了双流县实现乡村生态旅游可持续发展的八项措施：一是注重生态,绿色发展；二是整体规划,合理布局；三是理论研究,科技支撑；四是优化结构,创新模式；五是培养人才‘,科学管理；六是构建品牌,组合营销；七是开展合作,谋求共赢；八是加强监管,保障安全。将绿色生态和特色鲜明的农业作为开发基础,采取“政府-旅游功能区-市场”的模式,必将成为双流县乡村生态旅游的可持续发展之道。
[Abstract]:With the economic and social prosperity, stability and sustainable development of our country, the rural area has gradually developed into a happy land for urban residents to relax, and a bright spot for tourism. Because rural ecotourism has economic, social and cultural, ecological environment, The positive effects of agricultural innovation and urban and rural planning have been greatly promoted and developed in China. This study takes the development of rural ecotourism in Shuangliu County as an example to analyze the problems existing in rural ecotourism at present. Some suggestions and measures for the sustainable development of rural ecotourism are put forward in order to provide some theoretical support and practical basis for the development of rural ecotourism. The development of rural ecotourism in Shuangliu County has favorable conditions. It is located in the southwestern suburbs of Chengdu. It has developed economy, convenient transportation, mild climate, abundant agricultural and animal husbandry resources with special characteristics, and it has a certain scale. It has also formed a surrounding agro-pastoral tourism industry chain characterized by characteristic agricultural and pastoral products, including agro-pastoral tourism souvenirs, accommodation and catering industries. At this stage, rural ecotourism has evolved into an important factor in promoting the development of the local rural economy. So the Shuangliu county government actively supported and popularized, got the support of the farmers, and the local rural economy developed very quickly. According to the actual situation of Shuangliu County, this paper uses SWOT analysis method and AHP analytic hierarchy process method. The present situation and development potential of rural ecotourism resources in Shuangliu County are analyzed qualitatively and quantitatively. SWOT analysis and AHP evaluation show that the development of rural ecotourism in Shuangliu County has stepped into the market demand-oriented period, because of the solid mass foundation, the rural ecotourism development in Shuangliu County has entered the market demand-oriented period. The characteristics of resources are prominent, the current social and economic environment is good, the rural ecotourism in Shuangliu County has good development conditions and opportunities, and the development potential is in the second grade. At the same time, it is found that the supply of rural ecotourism industry in Shuangliu County has not been adjusted with the change of urban residents' tourism demand. It does not fully meet the needs of urban tourism consumers at this stage, mainly because tourism commodities are generally lacking in creativity, cultural connotations and regional characteristics, and the operation and management of tourism related service industries are not standardized. Some tourism projects have potential environmental and ecological problems and the development and promotion of tourism market are lagging behind. This paper holds that the development of rural ecotourism in Shuangliu County must focus on the characteristic agricultural and pastoral products to construct a sustainable development model of rural tourism and to form a perfect service guarantee system. This paper puts forward eight measures to realize the sustainable development of rural ecotourism in Shuangliu County: one is to pay attention to ecology and green development, the other is overall planning and rational layout, third is theoretical research, scientific and technological support, four is optimizing structure and innovating mode; Five is to train talents and scientific management; six is to build brands and combine marketing; seven is to carry out cooperation and seek win-win results; eight is to strengthen supervision and ensure safety; and to take green ecology and agriculture with distinctive characteristics as the basis for development. Adopting the model of "government-tourism function zone-market" will be the sustainable development of rural ecotourism in Shuangliu County.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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