中国旅游度假区发展现状与趋势探讨

发布时间：2018-03-12 16:17

本文选题：旅游度假区　切入点：度假资源　出处：《中国人口.资源与环境》2013年01期 　论文类型：期刊论文

【摘要】：随着旅游产业由观光型向度假型的转化,中国蓬勃发展起一大批各级旅游度假区,其面积迥异、机制复杂、资源多样、市场结构偏于区域化,设施状况也存在很大不同。为了引导度假区发展,国家旅游局于2009年组织了大规模网上摸底调查,并对收集到的度假区数据从资源类型、市场结构、度假产品、服务设施、环境保护、社区协调等多个方面进行了系统分析。经分析发现,中国度假区发展现状存在热情高认识乱、有建设无规划、设施多个性差、节事多常规活动少、重管理轻服务等问题。基于以上调查分析,本文进一步预测未来度假市场将向保健康乐型度假、有主题度假及复合型度假发展,同时客源以散客自助为主;度假产品将向本土化智慧型、低设施高活动、人文深度融入型转化;度假区发展则应注重规划、突出主题、精细服务,同时重视社区协调与能力建设。
[Abstract]:With the transformation of tourism industry from sightseeing type to vacation type, a large number of tourist resorts of all levels have developed vigorously in China. Their area is very different, their mechanism is complex, their resources are diverse, and the market structure is biased towards regionalization. In 2009, in order to guide the development of the resort, the National Tourism Administration organized a large-scale online mapping survey, and collected data on the resorts from the types of resources, market structure, vacation products and service facilities. Environmental protection, community coordination and other aspects have been systematically analyzed. Through analysis, it is found that the present situation of the development of the resorts in China is characterized by enthusiasm and confusion, unplanned construction, poor personality of more facilities, less routine activities, Based on the above investigation and analysis, this paper further predicts that the future holiday market will turn to the health care Kang Le type vacation, with the development of thematic vacation and compound vacation, and the main source of tourists is self-help. Holiday products will be locally intelligent, low-facility, high-activity, humanistic in-depth integration of the transformation; the development of resorts should pay attention to planning, highlight the theme, fine service, and attach importance to community coordination and capacity-building.
【作者单位】：北京大学环境学院;国家旅游局规划发展与财务司;清华大学建筑学院;
【分类号】：F592

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