基于核心竞争力的辽宁省旅行社人力资源管理评价研究

发布时间：2018-03-14 18:43

本文选题：核心竞争力　切入点：旅行社　出处：《沈阳工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：在日趋激烈的市场竞争中，旅游企业的发展对国民经济起着巨大的推动作用。旅行社作为旅游业的三大支柱中的龙头，我们从旅行社的角度来看，企业的核心竞争力理论为我们分析旅行社的可持续发展提供了一个崭新的平台。在当今知识经济的时代，旅行社的核心竞争力大多都体现在经营管理水平和服务质量的好坏上，而这些归根结底是人力资源的竞争。因此，旅行社的发展将会越来越依赖于人力资源的开发管理和利用上。从整体上看，辽宁省旅游业正蓬勃发展，但是面对新经济时代的挑战，尤其是旅行社行业在人力资源管理上没有完善的管理机制，缺乏对人才的培养。很多旅行社还没有对人力资源的重要性引起重视，对人力资源管理中员工的招聘与配置、员工培训、薪酬管理、绩效考核等没有科学合理的安排计划，最终导致了旅行社产生人才流失的现象，进而使得旅行社的经营管理的经济效益变低，顾客对旅行社的服务满意度下降。根据以上背景，本文将以核心竞争力的理论分析入手，分析了人力资源管理对旅游企业核心竞争力的作用。之后通过大量的数据资料，分析了辽宁省旅行社人力资源管理的现状，并且提出了辽宁省旅行社人力资源管理中存在的问题。然后指出了对辽宁省旅行社人力资源管理指标体系的必要性，同时结合人力资源管理评价指标体系的建立原则来建立辽宁省旅行社人力资源管理评价指标体系，并运用了模糊综合评价方法对辽宁省旅行社人力资源管理进行评价，并构建了评价模型。最后，以辽宁省KH旅行社为例，对其人力资源管理评价模型进行验证分析，，得出结论。本文对辽宁省旅行社人力资源管理进行了评价研究，这为旅行社提供了人才的保证，进而提高旅行社的人力资源的整体素质，支撑和保障了旅行社的可持续发展，以真正实现提升旅行社核心竞争力的目的。
[Abstract]:In the increasingly fierce market competition, the development of tourism enterprises plays a huge role in promoting the national economy. As the leading of the three pillars of tourism, from the perspective of travel agencies, The core competence theory of enterprises provides a new platform for us to analyze the sustainable development of travel agencies. In the era of knowledge economy, the core competitiveness of travel agencies is mostly reflected in the level of management and quality of service. These are, in the final analysis, the competition of human resources. Therefore, the development of travel agencies will depend more and more on the development, management and utilization of human resources. On the whole, the tourism industry in Liaoning Province is booming. However, in the face of the challenges of the new economic era, especially in the travel agency industry, there is no perfect management mechanism in human resource management, and there is a lack of talent training. Many travel agencies have not paid attention to the importance of human resources. There is no scientific and reasonable arrangement plan for the recruitment and configuration of staff, staff training, salary management, performance appraisal and so on in human resource management, which eventually leads to the phenomenon of brain drain in travel agencies. Thus, the economic benefits of travel agency management become lower, and customer satisfaction with travel agency service decline. Based on the above background, this paper will start with the theoretical analysis of the core competitiveness, and analyze the role of human resource management on the core competitiveness of tourism enterprises. This paper analyzes the present situation of human resource management of travel agencies in Liaoning Province, and points out the problems existing in the human resource management of travel agencies in Liaoning Province, and then points out the necessity of the index system of human resources management of travel agencies in Liaoning Province. At the same time, the evaluation index system of Liaoning travel agency's human resource management is established according to the principles of establishing the evaluation index system of human resource management, and the fuzzy comprehensive evaluation method is used to evaluate the Liaoning travel agency's human resource management. Finally, take Liaoning KH Travel Agency as an example, verify and analyze its human resource management evaluation model, draw a conclusion. This provides the guarantee of talents for travel agencies, and then improves the overall quality of human resources of travel agencies, supports and guarantees the sustainable development of travel agencies, in order to truly achieve the purpose of enhancing the core competitiveness of travel agencies.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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