云南旅游地产规划定位模式研究

发布时间：2018-03-17 21:46

本文选题：云南　切入点：旅游地产　出处：《云南大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游地产是旅游业和地产业相结合的一门学科,各开发商对旅游地产的投资方兴未艾。旅游地产的蓬勃发展也为社会经济的发展进步做出了重要贡献,带动了相关的旅游、土木工程、建材、体育配套、交通医疗等行业的迅速发展。本文重在研究云南旅游地产开发定位分析,为行业的持续健康发展做出理论研究和微薄贡献。首先对旅游地产的背景和研究目的、意义进行介绍,对国内外旅游地产相关理论和规划定位理论进行阐述,运用顾客分级理论、影响因素理论和定位理论等基础理论对旅游地产的开发模式、开发过程的重要性作出分析。随后分别对国内和云南省旅游地产的发展现状和亮点(生态农庄旅游)和前景进行阐述和分析,总结云南旅游地产规划的基本类型和特点,得出云南省旅游地产有着巨大发展潜力的结论的基础上,但规划定位缺失,由此论证出云南旅游地产需要规划定位先行,定位需要做好四个方面的内容：做好政策定位,引导旅游地产持续健康发展；科学选址和规划,深化民族和文化定位,提升项目品位和特质；加强市场细分,着力发展生态农庄旅游地产,塑造亮点。最后形成结论：正确应用规划定位策略,推进旅游地产蓬勃发展。
[Abstract]:Tourism real estate is a subject that combines tourism and real estate. The investment of various developers in tourism real estate is in the ascendant. The booming development of tourism real estate has also made an important contribution to the development of social economy and brought along related tourism. The rapid development of civil engineering, building materials, sports supporting, transportation and medical treatment, etc. This paper focuses on the study of Yunnan tourism real estate development positioning, First of all, the background, purpose and significance of tourism real estate are introduced, and the related theories and planning positioning theories of tourism real estate at home and abroad are expounded. The development model of tourism real estate is based on the theory of customer classification, the theory of influencing factors and the theory of positioning. The importance of the development process is analyzed. Then, the development status, bright spots (ecological farm tourism) and prospects of tourism real estate in China and Yunnan Province are expounded and analyzed respectively, and the basic types and characteristics of Yunnan tourism real estate planning are summarized. On the basis of the conclusion that Yunnan tourism real estate has great development potential, but the planning orientation is missing, it is proved that Yunnan tourism real estate needs planning orientation first, and the positioning needs to do well in four aspects: doing well the policy orientation. To guide the sustainable and healthy development of tourism real estate; scientific location and planning; deepen the national and cultural positioning; enhance the quality and characteristics of the project; strengthen market segmentation; and focus on the development of ecological farm tourism real estate, Finally, the conclusion is formed: the correct application of planning and positioning strategy to promote the vigorous development of tourism real estate.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

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