景德镇当代名人陶瓷作品市场营销研究

发布时间：2018-03-17 23:05

本文选题：景德镇　切入点：当代　出处：《景德镇陶瓷学院》2012年硕士论文　论文类型：学位论文

【摘要】：景德镇当代名人陶瓷作品代表了景德镇当代陶瓷艺术的顶尖水平，具有审美的、历史的、经济的、精神的、科学的、政治的等多元价值。陶瓷是中国的名片，景德镇是陶瓷的名片，景德镇名人陶瓷作品就是景德镇的名片，景德镇名人陶瓷作品的市场营销状况就是中国陶瓷艺术品市场的风向标。景德镇当代名人陶瓷作品市场营销，是以收藏者需要为出发点，不断积累销售经验，获得收藏者的收藏需求以及购买力的信息，有计划地组织各项市场销售运营活动，通过陶瓷作品创作、价格合理制定、销售渠道拓展的相互协调，有效满足收藏者的收藏需求，让新老收藏客户不断认知、接受景德镇当代名人陶瓷作品的一个市场营销过程。景德镇当代名人陶瓷作品市场营销需要大力培育市场营销人才，深入研究当代收藏和艺术品市场，抓住历史机遇，组成由陶瓷艺术家、收藏家、评论家、营销投资机构环环相扣，相互促进，协调发展的行业运行环境。全球的艺术品市场已经形成了你中有我，我中有你的格局，景德镇当代名人陶瓷作品营销投资机构有责任和义务在全球艺术品市场格局中找到我们发展的机遇，，获得中国陶瓷艺术在世界艺术品市场中应有的地位。
[Abstract]:Jingdezhen contemporary celebrity ceramic works represent the top level of contemporary ceramic art in Jingdezhen. They have many values, such as aesthetic, historical, economic, spiritual, scientific and political. Ceramics is China's business card. Jingdezhen is ceramic business card, Jingdezhen celebrity ceramic work is Jingdezhen's business card, Jingdezhen celebrity ceramic work marketing situation is China ceramic art market vane. Jingdezhen contemporary celebrity ceramic work marketing, It is based on the needs of collectors, constantly accumulates sales experience, acquires information on collectors' collection demand and purchasing power, organizes various marketing operations in a planned way, creates ceramic works, and sets reasonable prices. The mutual coordination of sales channel expansion, effectively meet the collector's collection needs, so that new and old collection customers continue to understand, To accept the marketing process of Jingdezhen contemporary celebrity ceramic works, Jingdezhen contemporary celebrity ceramic works marketing needs to cultivate marketing talents, deeply study the contemporary collection and art market, seize the historical opportunity, The global art market has formed a pattern in which ceramic artists, collectors, critics, marketing and investment agencies link together, promote each other, and develop in a coordinated manner. Jingdezhen contemporary celebrity ceramic work marketing investment organization has the responsibility and the duty to find our development opportunity in the global art market pattern, obtains the Chinese ceramic art in the world art market due position.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J527

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