基于主成分分析法的来渝留学生修学旅游影响因素研究

发布时间：2018-03-18 11:14

本文选题：来渝留学生　切入点：修学旅游　出处：《西南大学》2012年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来,随着我国政治稳定、经济实力增强以及国际地位的提高,越来越多的外国留学生来华修学旅游。外国留学生来华留学是我国高等教育走向国际化的重要标志,它不仅有力地提高了我国的国际地位和声誉,创造经济效益,弘扬民族文化和科技交流；同时,也是我国高校扩大国际影响力和拓展国际化办学的重要推进路径。在全国各主要城市竞相拓展外国留学生修学旅游市场的背景下,作为我国西部地区唯一的直辖市和长江中上游地区经济、文化中心的重庆市,也加大了外国留学生修学旅游市场的开拓力度,2010年较2008年相比,来渝留学人数翻了一番,但与北京、天津、上海等东部大城市相比,仍然存在着较大的差距。为促使重庆市在外国留学生修学旅游规模上尽快缩小与发达地区的差距,必须对来渝留学生修学旅游影响因素进行研究,以便采取切实可行的对策。本研究通过对现有文献的梳理和分析,结合相关理论,征求专家的意见、充分考虑留学生入境修学旅游的特点以及实地调查中的反馈信息,最终从文化教育因素、经济因素、区域经济发展等大类中选择了15个影响因子。将这些因素制作成调查问卷,以重庆市各高校的留学生为研究对象,于2011年7月～2012年2月期间,进行了长达半年的问卷调查。对收集到的数据,采用主成分分析、方差分析等定量方法,借助Exce12007、PSS17.0等统计分析软件进行系统分析,得出以下主要结论： (1)来渝留学生修学旅游影响因素可以归纳为“文化教育因子”、“内外选择因子”和“个人偏好因子”。根据公因子的累积贡献率,“文化教育因子”是最主要的影响因素,累积贡献率为35.53%；其次是“内外选择因子”,累积贡献率为18.67%；再次是“个人偏好因子”,累积贡献率为13.86%。 (2)接受文化教育是留学生来渝修学旅游的首要“推”动机,“文化教育因子”是最主要的影响因素,“文化教育因子”的贡献率达到了35.53%：与此相对应的“拉力”变量中,“重庆高校总体声誉高”和“就读高校的专业比本国的好”的评价偏低。 (3)“内外选择因子”的累积贡献率排名第二,留学方式、费用等是次要的影响因素。此外,“朋友/教育机构推荐”认可度较低,得分均值较低,说明留学生对重庆市以及重庆高校的了解途径主要依靠网络,咨询留学机构以及得到留学机构推荐的很少。 (4)区域综合环境是影响留学生来渝修学旅游的另一因素。区域综合环境与高等教育的发展相互作用,从而使高等院校的吸引力与区域综合环境潜在的影响力逐渐地显现出来。国家政局稳定,对外开放程度高,区域经济发展以及综合环境良好,已经成为吸引来华留学生的重要因素。
[Abstract]:Since twenty-first Century, with China's political stability, enhance the international status and enhance the economic strength, more and more foreign students come to China to study tourism. Foreign students to study in China is an important symbol of China's higher education internationalization, it can not only effectively enhance China's international status and reputation, create economic benefits, promote the national cultural and technological exchanges; at the same time, China's colleges and universities to expand international influence and promote the important path of developing international education. In the major city of expanding foreign students' training tourism market under the background of economy, as the upstream of the only municipality in the western region of China and the Yangtze River in the region, the cultural center of Chongqing City, also increased development of foreign students' training of tourism market in 2010, compared with 2008, the number of students in Chongqing has doubled, but with Beijing, Tianjin, Shanghai Big city in East, there is still a large gap. In order to promote the students of Chongqing city tourism scale as soon as possible to narrow the gap with the developed areas to study in a foreign country, it is necessary to study on the influence factors of tourism to Chongqing school students, so as to take feasible measures.
In this study, based on existing literature review and analysis, combined with relevant theory, seeking expert advice, fully consider the feedback information of the international students' training tourism characteristics and field investigation, finally from the cultural and educational factors, economic factors, regional economic development and other categories selected 15 factors. These factors made a questionnaire to students in Colleges and universities in Chongqing city as the research object, from July 2011 to February 2012, a questionnaire survey was conducted for half a year. The collected data, using principal component analysis, variance analysis and other quantitative methods, with the help of Exce12007, system analysis of PSS17.0 statistical analysis software, we draw the following conclusions:
(1) Chongqing tourism can influence students' factors summarized as "cultural and educational factors", "internal and external selection factor" and "personal preference factor". According to the cumulative contribution rate of common factors, cultural and educational factors "are the most important factors, the cumulative contribution rate is 35.53%; followed by" internal and external selection factor ", the cumulative contribution rate is 18.67%; the last is" personal preference factor ", the cumulative contribution rate was 13.86%.
(2) accept education is students Chongqing study tour of the first "push" motivation, "cultural education factor" is the most important factor, cultural and educational factors "contribution rate reached 35.53%, and this corresponds to the" pull "variables," Chongqing university general high reputation "and" student the evaluation of their good professional ratio is low.
(3) the cumulative contribution rate of the internal and external selection factor "ranked second, students, costs are secondary factors. In addition, the" recommended by friends or educational institutions "low recognition, lower mean scores, that students rely on the network to the main city of Chongqing and the way to understand the universities of Chongqing, consult the students and rarely get students recommended.
(4) regional integrated environment is another factor affecting born Chongqing study tour of the study. The interaction of regional integrated environment and development of higher education, so that the attractiveness of institutions of higher education and regional integrated environmental potential influence gradually revealed. The country's political stability, high degree of openness, regional economic development and environment. Has become an important factor to attract foreign students.

【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G648.9;F592;F224

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