基于ASEB栅格分析法的肥西县乡村体验旅游开发的对策研究

发布时间：2018-03-19 03:14

本文选题：肥西县　切入点：乡村旅游　出处：《安徽农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：近些年来，乡村旅游越来越受到世界各国的重视，已成为目前旅游业的重要组成部分。在休闲与体验经济的发展浪潮的冲击下，国内游客旅游需求和消费观念也向着体验化方向发展，游客们已不再满足于单一的观光旅游，融合了现代旅游新需求和传统休闲特色的乡村体验旅游迅猛发展起来，乡村体验旅游开启了旅游开发与传统文化保护更和谐的旅游方式，然而目前我国部分乡村体验旅游只注重开发短期内能带来巨大经济利益的物质性旅游资源，而忽视了传统的非物质类旅游资源的开发。肥西县具有丰富的非物质类旅游资源，近些年来，肥西县乡村旅游虽然取得了一定成就，但是忽视了非物质类旅游资源的开发。在体验经济背景下，肥西县乡村旅游发展举步维艰，更难以实现传统文化的传承与发扬。 ASEB栅格分析法是一种新的信息分析技术，是针对体验型消费引发的问题而设计，相比传统的SWOT分析法，它是从游客角度，强调的是游客体验活动和环境，从而满足游客精神层次需求，更适合体验型产品的开发。本文以肥西县乡村体验旅游为例，在吸收前人研究成果的基础上，根据旅游动机理论、旅游体验理论，分析肥西县乡村体验旅游不同游客群体的旅游体验与收益。分析肥西县乡村体验旅游的ASEB构成因素，根据问卷调查以及访谈收集的数据，对肥西县乡村体验旅游发展现状进行ASEB栅格分析，并根据分析结果对肥西县乡村体验旅游提出建议，以期解决肥西县乡村体验旅游开发中的若干问题。本文的主要研究内容与研究成果：（1）本文运用了旅游体验理论、旅游动机理论分析与肥西县乡村体验旅游实际分析相结合的方法，研究乡村旅游发展的基础理论与体验理论，在对以上理论认识的基础上，对景区内游客进行抽样调查、访谈，对肥西县乡村体验旅游开发进行了活动、环境、体验、利益的优势、劣势、机遇、威胁分析，并得出肥西县体验旅游发展的ASEB矩阵。（2）本文在肥西县乡村旅游体验旅游活动、环境、游客体验、游客收益方面提出肥西县乡村体验旅游发展的相关策略，即在已有的优势基础上，抓住机遇，尽可能规避劣势和威胁。具体而言就是要重视深度体验产品的开发，根据不同目标群体的游客策划不同的体验主题，针对性地进行宣传，在城市化问题上，注重营造古朴的体验旅游环境，开发与保护并重，保护传统民居，发扬传统建筑文化，抓住肥西县地方特色，针对不同游客群体宣传不同个体体验，，以期促进肥西县乡村体验旅游可持续发展。
[Abstract]:In recent years, more and more attention has been paid to rural tourism in the world, which has become an important part of the tourism industry. Under the impact of the development of leisure and experience economy, Tourism demand and consumption concept of domestic tourists are also developing towards the direction of experience. Tourists are no longer satisfied with the single tourism, and the rural experience tourism, which combines the new demand of modern tourism and the traditional leisure characteristics, has developed rapidly. Rural experience tourism has opened up a more harmonious tourism mode between tourism development and traditional culture protection. However, at present, some rural experiential tourism in our country only pays attention to the development of material tourism resources which can bring huge economic benefits in the short term. The development of traditional non-material tourism resources has been neglected. Feixi County has abundant non-material tourism resources. In recent years, rural tourism in Feixi County has made some achievements. Under the background of experience economy, the development of rural tourism in Feixi County is very difficult, and it is more difficult to carry forward and inherit the traditional culture. ASEB grid analysis is a new information analysis technology, which is designed for the problems caused by experiential consumption. Compared with the traditional SWOT analysis, it emphasizes tourists' experience activities and environment. In order to meet the spiritual needs of tourists, more suitable for the development of experiential products. This paper takes the rural experience tourism in Feixi County as an example, on the basis of absorbing the previous research results, according to the theory of tourism motivation, tourism experience theory, This paper analyzes the tourism experience and income of different tourist groups in Feixi County, analyzes the ASEB components of rural experience tourism in Feixi County, and analyzes the data collected by questionnaires and interviews. Based on the ASEB grid analysis of the development of rural experience tourism in Feixi County, some suggestions are put forward in order to solve some problems in the development of rural experience tourism in Feixi County. The main contents and results of this paper are as follows:. 1) this paper studies the basic theory and experience theory of rural tourism development by combining the theory of tourism experience, the theory of tourism motivation and the practical analysis of rural experience tourism in Feixi County, on the basis of the above theoretical understanding. Sample investigation, interview, activity, environment, experience, advantage, disadvantage, opportunity and threat analysis of the development of experience tourism in Feixi county were made. The ASEB matrix of experience tourism development in Feixi county was obtained. 2) this paper puts forward the relevant strategies for the development of rural experience tourism in Feixi county from the aspects of tourism activity, environment, tourist experience and tourist income, that is, seizing the opportunity on the basis of the existing advantages. To avoid disadvantages and threats as much as possible. In particular, we should pay attention to the development of in-depth experience products, plan different experience themes according to different target groups of tourists, and carry out targeted propaganda, so as to promote the urbanization issue. Pay attention to create a simple and simple experience tourism environment, develop and protect both, protect the traditional residential buildings, carry forward the traditional architectural culture, grasp the local characteristics of Feixi County, and propagate different individual experiences for different tourist groups. In order to promote the Feixi County rural experience tourism sustainable development.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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