哈尔滨建设世界冰雪旅游名城战略研究

发布时间：2018-03-20 20:47

本文选题：哈尔滨市　切入点：城市主题文化　出处：《哈尔滨师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：哈尔滨市冰雪旅游资源丰富多样,冰雪文化深厚,中国·哈尔滨国际冰雪节、冰雪大世界的影响力深厚,因此存在巨大的潜力建设世界冰雪旅游名城。近年来,凭借自身优越的冰雪资源,哈尔滨市冰雪名城的影响力不断扩大,冰雪旅游相关产业也呈现出高速发展的态势。随着我国各大城市主题文化的兴起,哈尔滨市的世界冰雪旅游名城建设成为哈尔滨市冰雪旅游更高的发展目标。本文通过剖析国内外冰雪旅游名城建设理论及案例,总结了哈尔滨市建设世界冰雪旅游名城的优势、劣势、机遇、挑战等,最后提出相关战略性对策。本论文共分5章：第1章为引言。在分析本论文的研究背景、目的及意义,和国内外学者对冰雪旅游名城建设的研究成果现状的基础上,探究出本论文的研究内容、方法及技术路线。第2章,对城市主题文化的相关概念和国内外名城案例进行阐述。第3章,结合哈尔滨市冰雪名城建设的现状,从优势、劣势、机遇和威胁等方面对哈尔滨市冰雪名城建设进行详细分析。第4章,本章主要从以下几个方而对哈尔滨市建设世界冰雪旅游名城提出切实可行的战略与对策：冰雪城市文化内涵提升、城市冰雪旅游产品完善、城市冰雪旅游大环境建设、冰雪城市形象塑造与品牌推广、保障体系建设等。最后,对本论文的研究成果进行总结,并指出本论文的结论、研究的不足和未来研究的努力方向。
[Abstract]:Harbin has rich and diverse ice and snow tourism resources, deep ice and snow culture, China Harbin International Ice and Snow Festival, and profound influence of the ice and snow world. Therefore, there is great potential to build a world famous ice and snow tourism city in recent years. By virtue of its superior ice and snow resources, Harbin's ice and snow city has expanded its influence, and the ice and snow tourism related industries have also taken on a high speed of development. With the rise of the theme culture of each major city in our country, The construction of the world famous ice and snow tourism city in Harbin has become the higher development goal of the ice and snow tourism in Harbin. By analyzing the theories and cases of ice and snow tourism at home and abroad, this paper summarizes the advantages of Harbin in building a famous ice and snow tourism city in the world. Disadvantages, opportunities, challenges and so on, finally put forward the relevant strategic countermeasures. This thesis is divided into five chapters: chapter 1 is the introduction. On the basis of analyzing the research background, purpose and significance of this paper, and the present situation of the research achievements of the domestic and foreign scholars on the ice and snow tourism city construction, the research content of this paper is explored. Chapter 2, the related concepts of urban theme culture and the cases of famous cities at home and abroad. Chapter 3, combined with the current situation of ice and snow city construction in Harbin, from the advantages and disadvantages, The opportunities and threats of Harbin ice and snow city construction are analyzed in detail. Chapter 4, This chapter puts forward some feasible strategies and countermeasures for Harbin's construction of world famous ice and snow tourism city from the following aspects: the promotion of ice and snow city's cultural connotation, the perfection of urban ice and snow tourism products, and the construction of city ice and snow tourism environment. Finally, this paper summarizes the research results of this paper, and points out the conclusions of this paper, the shortcomings of the research and the direction of future research.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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