防城港市金瓯房地产公司旅游房地产发展战略研究

发布时间：2018-03-23 12:37

本文选题：旅游房地产　切入点：发展　出处：《广西大学》2012年硕士论文

【摘要】：我国正处于社会转型时期,改革进入攻坚阶段,经济发展受到国际金融危机的影响较大,政府积极发展民生事业,着力房地产调控,金融房贷实行紧缩政策,房地产业聚焦于旅游房地产业。在这样的经济、政治、社会环境下,防城港市金瓯房地产公司也希望通过战略调整,开发旅游房地产业务,打开新的发展通道,使公司的经营更上一层楼。本文从金瓯公司直接获取第一手资料,客观描述并且分析金瓯公司的内外部各项基本情况,有针对性的提出了旅游房地产发展战略的建议。着重探讨金瓯房地产公司的旅游房地产发展战略,以期促进公司主营业务的发展和壮大。首先是通过分析金瓯房地产公司内部条件,包括企业的组织结构、财务状况、业务能力、人力资源和企业文化,阐述发展旅游房地产业务的基础条件；然后通过SWOT分析方法,对金瓯房地产公司的内、外部环境进行深入剖析,包括政治、经济、社会环境、地理环境、产业趋势以及竞争环境。同时依据综合因素,对金瓯房地产公司发展的总体战略进行了选择,突出其竞争力战略。最后探讨了战略风险防范机理,并提出了发展的保障措施。旅游房地产在中国市场已经有了多年的发展,但是防城港市的旅游房地产还未形成很大的规模,针对防城港市的房地产公司的研究几乎没有,本文具体地分析防城港市金瓯公司的旅游房地产发展战略,可以弥补防城港市的旅游房地产发展战略的研究这的空白。与此同时,本文的实用性在于,通过对防城港市金瓯房地产公司的发展战略进行系统的探讨和分析,可以为金瓯房地产公司今后的旅游房地产业务发展起到指导作用。
[Abstract]:Our country is in the period of social transformation, the reform has entered a critical stage, and the economic development has been greatly affected by the international financial crisis. The government has actively developed the livelihood of the people, focused on real estate regulation and control, and implemented a tight policy on financial housing loans. The real estate industry focuses on the tourism real estate industry. In such an economic, political and social environment, Fangchenggang Jinou Real Estate Company also hopes to develop tourism real estate business and open up new development channels through strategic adjustment. Take the business of the company to the next level. This article directly obtains first-hand information from Jinou Company, objectively describes and analyzes the internal and external basic conditions of Jinou Company. The paper puts forward some suggestions for the development strategy of tourism real estate. It focuses on the development strategy of Jinou Real Estate Company. In order to promote the development and growth of the company's main business. Firstly, through the analysis of the internal conditions of Jinou Real Estate Company, including the organizational structure, financial situation, business ability, human resources and corporate culture of the company, This paper expounds the basic conditions of developing tourism real estate business, and then through the SWOT analysis method, deeply analyzes the internal and external environment of Jinou Real Estate Company, including political, economic, social and geographical environment. According to the comprehensive factors, the overall development strategy of Jinou Real Estate Company is selected to highlight its competitive strategy. Finally, the mechanism of strategic risk prevention is discussed, and the safeguard measures for development are put forward. Tourism real estate has been developing in the Chinese market for many years, but the tourism real estate in Fangchenggang City has not yet formed a very large scale, and there is hardly any research on real estate companies in Fangchenggang City. This paper concretely analyzes the development strategy of the tourism real estate of Fangchenggang City Jinou Company, which can make up the blank of the research on the development strategy of Fangchenggang City's tourism real estate. At the same time, the practicability of this paper lies in:. Through a systematic discussion and analysis of the development strategy of Fangchenggang Jinou Real Estate Company, it can play a guiding role in the future development of Jinou Real Estate Company's tourism real estate business.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F299.23

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