浙江省老年度假影响因素研究

发布时间：2018-03-25 03:23

本文选题：老年度假　切入点：影响因素　出处：《浙江工商大学》2013年硕士论文

【摘要】：随着我国进入老年型社会,老年人口数量日益庞大,老年市场逐渐发展成我国未来旅游发展中需重点关注的市场,但由于我国老年旅游起步较晚,我国有关老年旅游的学术研究数量较少,因而本文以老年度假为主题属较新领域的研究内容。浙江省既是经济大省又是旅游大省,且是我国最早进入老年型社会的地区之一,因而浙江省是老年度假市场研究的典型区域。因此本文选择以浙江省为例,以老年度假为主要研究内容,分析归纳有关老年人度假目的地选择、度假偏好及其影响因素的相关结论,为老年度假市场的开发及推广提供理论支撑。本文以浙江省55-65岁的老年人3286份调查问卷为数据基础,运用spss软件的因子分析、交叉分析、方差分析、Scheffe分析等研究方法,对老年人度假目的地选择的影响因素、度假偏好行为及影响因素展开分析,得出如下结论：(1)运用因子分析的方法萃取影响老年人度假目的地选择的四大因素,即环境因子、品质型度假服务因子、基础设施因子及出行成本因子。通过方差分析证实不同学历、不同职业、不同收入、不同性别的老年人对这四个因子的感知需求存在部分显著差异。(2)依据四大影响因子得分求得各城市老年的影响感知综合得分并进行排名；依据四大影响因子得分进行聚类分析,结合消费预期对浙江省老年度假市场进行细分,即划分为品质追求型老年度假者、成本敏感型老年度假者及参与体验型老年度假者三种类型,并总结各类型度假者的需求特征及浙江省各城市的主要老年度假者类型。(3)基于老年人度假目的的分析和度假偏好的分析,通过描述性统计、交叉分析等方法,得出有关老年人度假目的、度假方式、度假景区、度假目的地、度假时长以及其他度假行为特征方面的结论,并研究了学历、收入、性别、职业、区域等因素对度假偏好及行为特征的影响。最后,本文从政府部门、旅游企业及老年人自身的角度展开相应的对策研究：老年人应更新养老观念,积极参与度假活动,树立安全度假的意识；政府部门应加强对度假目的地的安全管理及社会保障设施的建设,制定老年旅游相关的政策法规；旅游企业应加强对老年度假产品的推广营销,注重老年度假产品的差异性开发,关注老年度假产品的服务质量。
[Abstract]:With China's entry into the aging society, the number of the elderly population is increasing, the elderly market has gradually developed into the future tourism development of our country need to focus on the market, but our country's elderly tourism started relatively late. The number of academic studies on tourism for the elderly in China is relatively small, so the theme of this paper is a relatively new field of research. Zhejiang Province is not only a big economic province but also a big tourist province, and is one of the earliest regions in China to enter the aging society. Therefore, Zhejiang Province is a typical area for the study of the holiday market for the elderly. Therefore, this paper chooses Zhejiang Province as an example, takes the vacation for the elderly as the main research content, and analyzes and sums up the choice of vacation destinations for the elderly. The conclusions of holiday preference and its influencing factors provide theoretical support for the development and promotion of holiday market for the elderly. Based on 3286 questionnaires of 55-65 years old people in Zhejiang Province, this paper uses the factor analysis, cross analysis and variance analysis of spss software to analyze the factors influencing the holiday destination choice of the elderly. Based on the analysis of vacation preference behavior and influencing factors, the following conclusions are drawn: (1) using factor analysis to extract the four factors that affect the choice of vacation destination for the elderly, namely, environmental factor, quality-oriented holiday service factor, and so on. Infrastructure factors and travel cost factors. Analysis of variance proved that different education, different occupation, different income, There are some significant differences in the perceived needs of the four factors among the elderly of different genders. (2) based on the scores of the four influential factors, the comprehensive score of the elderly's perception of influence in each city is obtained and ranked, and the cluster analysis is carried out according to the scores of the four influential factors. Combining with consumption expectation, this paper divides the elderly holiday market in Zhejiang Province into three types: quality pursuit elderly vacationers, cost sensitive elderly vacationers and experiential elderly vacationers. Based on the analysis of the purpose of vacation and the analysis of holiday preference, this paper summarizes the demand characteristics of various types of vacationers and the main types of elderly vacationers in every city of Zhejiang Province, through descriptive statistics, cross-analysis and other methods. Draw conclusions about the purpose, way, resort, destination, length of vacation and other characteristics of vacation behavior of the elderly, and study education, income, sex, occupation, etc. The influence of region and other factors on vacation preference and behavior characteristics. Finally, from the perspective of government departments, tourism enterprises and the elderly themselves, this paper carries out the corresponding countermeasures: the elderly should renew the concept of old-age support, actively participate in holiday activities, and establish a sense of safe holiday; Government departments should strengthen the safety management of holiday destinations and the construction of social security facilities, formulate policies and regulations related to tourism for the elderly, and tourism enterprises should strengthen the promotion and marketing of holiday products for the elderly. Pay attention to the development of holiday products for the elderly, pay attention to the service quality of holiday products for the elderly.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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