以体验式旅游为导向的景区规划方法研究

发布时间：2018-03-25 05:12

本文选题：景区　切入点：旅游资源　出处：《合肥工业大学》2012年硕士论文

【摘要】：近几年来,随着我国旅游业的快速发展,我国旅游市场开始逐渐走向成熟,旅游者的旅游意识和消费观念正逐渐觉醒,传统大众旅游模式已不能完全满足旅游者的需求,而开始追求更多元化的旅游产品。旅游者目光由单一的赏景、猎奇、探新转向对自主性、参与性、体验性旅游活动的重视。在此形势下,旅游景区尤其是观光型景区在发展中开始临诸多问题,表现在旅游景区吸引力下降、游客增长减缓、经济效益下滑等。究其原因,本文认为,在我国休闲度假旅游的发展趋势下,对旅游者旅游体验需求的忽视是造成旅游景区问题产生的根源。休闲旅游的发展趋势呼唤景区的规划建设应当从旅客的角度出发,以游客体验和感受为中心,重新审视景区的各个要素,从而构建符合当前旅游发展的景区规划新模式。本文以旅游景区为研究对象,通过对国内外旅游开发与规划的梳理与总结,以及对体验旅游理论的研究,立足市场需求,提出体验式旅游的概念,并对其活动特征进行深入认识,进而提出以体验式旅游为导向的景区规划模式,并从资源、市场、主题、项目、空间五个方面具体探讨其规划设计方法,最后结合实际案例对规划模式进行验证,希望对同类型景区的规划设计具有借鉴和指导意义。
[Abstract]:In recent years, with the rapid development of tourism in our country, the tourism market of our country is beginning to mature gradually, the tourist's tourism consciousness and consumption concept are awakening gradually, and the traditional mass tourism mode can not fully meet the needs of tourists. Instead, tourists began to pursue more diversified tourism products. Tourists' eyes changed from a single view, hunting for wonders, exploring new to the importance of autonomous, participatory and experiential tourism activities. Under this situation, tourist attractions, especially sightseeing scenic spots, begin to face many problems in their development, which are manifested in the decline of tourist attraction, the slow growth of tourists, the decline of economic benefits, and so on. Under the development trend of leisure vacation tourism in China, the neglect of tourist experience demand is the root of the tourism scenic spot problem. The development trend of leisure tourism calls for the planning and construction of scenic spot from the perspective of tourists. Taking the tourist experience and feeling as the center, this paper reexamines the various elements of the scenic spot and constructs a new pattern of scenic spot planning in line with the current tourism development. Based on the market demand, this paper puts forward the concept of experiential tourism by combing and summing up the tourism development and planning at home and abroad, and studying the theory of experiential tourism. Furthermore, this paper makes a deep understanding of the characteristics of its activities, and then puts forward the planning mode of scenic spots guided by experiential tourism, and discusses its planning and design methods from five aspects: resources, markets, themes, projects, and space. Finally combined with practical cases to verify the planning model, I hope the planning and design of the same type of scenic spots have reference and guidance significance.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TU984.18;F592

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