基于SWOT分析的亳州市旅游业发展对策研究

发布时间：2018-03-25 20:33

本文选题：亳州市　切入点：旅游产业　出处：《合肥工业大学》2012年硕士论文

【摘要】：亳州市位于安徽省的西北部，被誉为“中华药都”、“天下道源”，历史文化底蕴丰厚，人文旅游资源极其丰富，具有很大的旅游发展潜力。近年来，亳州市旅游业得到了很大的发展，在省内外的知名度也日益提高。但是和省内其他旅游城市，尤其是皖南地区相比，其发展水平还是处于下游水平。而随着旅游业经营逐渐向集团化、网络化和国际化发展，旅游业竞争进一步加剧，，亳州市如何在竞争日益加剧的环境中发展成一个旅游经济强市，将面临着严峻的考验及自身存在诸多问题的制约。研究亳州市旅游业发展问题，对促进亳州市旅游业可持续发展有一定的参考价值和实际意义。本文采用实证研究方法，以亳州市为研究对象，运用SWOT分析工具对亳州市旅游业发展的现状以及旅游业发展的优势、劣势、机遇、威胁等方面进行了综合分析。在此基础上，提出了促进亳州市旅游业发展的相应对策：加强旅游资源的开发力度、发挥旅游产业的主动性、设计精品旅游路线、加大对旅游业资金的投入、打造以“酒文化”和“中药文化”为特色的旅游度假场所、塑造土特产产品品牌、拓展宣传方式、创新营销策略、旅游景区之间加强联营、积极拓展境外市场、培养龙头旅游企业、重视旅游人才的培养等。
[Abstract]:Bozhou City, located in the northwest of Anhui Province, is known as the "Chinese medicine capital" and "the origin of the world." Bozhou has rich historical and cultural background, abundant cultural resources, and has great potential for tourism development in recent years. Bozhou's tourism industry has been greatly developed and its popularity in and out of the province has been increasing. However, compared with other tourist cities in the province, especially in southern Anhui, Its level of development is still at the downstream level. With the gradual development of tourism to collectivization, networking and international development, the competition in tourism has further intensified. How to develop Bozhou into a strong city of tourism economy in the increasingly competitive environment will be faced with severe tests and constraints of its own problems. This paper studies the development of tourism in Bozhou City. It has certain reference value and practical significance to promote the sustainable development of tourism in Bozhou City. Taking Bozhou City as the research object, this paper uses SWOT analysis tool to analyze the present situation of tourism development and the advantages, disadvantages, opportunities and threats of tourism development in Bozhou City. On the basis of this, the paper makes a comprehensive analysis of the current situation of tourism development in Bozhou City, including its advantages, disadvantages, opportunities, threats and so on. This paper puts forward the corresponding countermeasures to promote the development of tourism in Bozhou: to strengthen the development of tourism resources, to give full play to the initiative of tourism industry, to design high-quality tourism routes, and to increase the investment in tourism funds. To create tourist resorts characterized by "wine culture" and "traditional Chinese medicine culture", to shape local product brands, to expand publicity methods, to innovate marketing strategies, to strengthen joint ventures among tourist spots, and to actively expand overseas markets, Train the leading tourism enterprise, attach importance to the cultivation of tourism talents and so on.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【引证文献】