海南国际化文明乡村旅游建设研究

发布时间：2018-03-27 08:33

本文选题：乡村旅游　切入点：对策　出处：《海南师范大学》2012年硕士论文

【摘要】：乡村旅游是目前国外较受青睐的一个新兴产业。本文在海南国际旅游岛建设的背景下，首先对乡村旅游的概念进行了简要的描述，再从目前国内、国外对乡村旅游的研究进行了比较，并介绍本文的研究方法及其意义。其次，本文通过对海南省乐东县光明村、三亚市槟榔村、博鳌镇南强村、海口市演丰镇等乡村旅游代表地进行了深入调研并，对五指山、海口、万宁、屯昌、临高、定安、儋州、白沙等地的实地调查问卷。在进行文献综合的基础上，结合调研情况，对海南乡村旅游的基础和优势进行了初步分析。了解到海南目前的乡村旅游已经积累了一定的经验；依托优势，，形成了风格各异的发展模式；切合实际，探索了各种有效的经营模式；黎苗本土文化得到一定程度的开发；海南潜在乡村旅游消费市场广阔。但同时也发现了乡村旅游存在的问题，如：道路等基础设施的发展水平较低；经营模式、产品落后，经营水平参差不齐；营销没有形成品牌；治安、卫生和消防等方面问题多；环保意识淡漠，环境污染影响可持续发展等。总结出加快海南乡村旅游发展的对策和建议，认为首先应制定详尽的总体专项规划，然后在一定范围内进行试点，进而打造一批典型模式进行推广；并提出了应从加强领导明确职责、完善农村基础设施、建立企业化经营模式、提供政策保障、加强人力资源培训、以文明生态村建设为基础加快产业融合，推动乡村旅游走向正规、有序、可持续发展的道路。
[Abstract]:Rural tourism is a popular emerging industry abroad at present. In the context of the construction of Hainan International Tourism Island, this paper first briefly describes the concept of rural tourism, and then from the current domestic, This paper compares the research of rural tourism abroad, and introduces the research method and significance of this paper. Secondly, through the thorough investigation of Guangming Village, Sanya City, Betel nut Village, Boao Town and Yanfeng Town, Hainan Province, and other rural tourism representative areas, this paper makes a thorough investigation on Wuzhishan, Haikou, Wanning, Tunchang, Lingao, Ding'an, etc. Field questionnaires in Danzhou, Baisha and other places. On the basis of literature synthesis, combined with the investigation situation, This paper makes a preliminary analysis of the basis and advantages of Hainan's rural tourism, and finds out that Hainan's current rural tourism has accumulated certain experience; relying on its advantages, it has formed a development model of different styles; Various effective business models have been explored; the local culture of Li and Miao has been developed to a certain extent; the potential rural tourism consumption market in Hainan has been vast. But at the same time, problems in rural tourism have also been discovered. For example: the development level of infrastructure such as roads is low; the business model, the products are backward, the management level is not uniform; the marketing does not form the brand; there are many problems in the aspects of public security, health and fire protection, etc.; the consciousness of environmental protection is indifferent, The countermeasures and suggestions for speeding up the development of rural tourism in Hainan are summarized. It is believed that first of all, a detailed overall special plan should be drawn up, and then the pilot project should be carried out within a certain scope. Finally, it puts forward that we should strengthen leadership and clear responsibility, perfect rural infrastructure, establish enterprise management model, provide policy guarantee, and strengthen human resource training. On the basis of the construction of civilized ecological villages, we should speed up the integration of industries and promote the rural tourism to develop in a regular, orderly and sustainable way.
【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F327

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