游客黑色旅游行为模式研究

发布时间：2018-03-28 21:43

本文选题：黑色旅游　切入点：旅游动机　出处：《山东大学》2012年硕士论文

【摘要】：随着经济的发展和社会的进步,旅游逐渐成为人们生活重要的一部分。随着旅游体验时代的到来,旅游者个性化和体验化的需求日益突出,旅游种类日益多元化,各种专项旅游应运而生,并受到旅游者的欢迎和追捧。黑色旅游作为专项旅游的经典代表,不同于追求愉悦旅游体验的大众旅游,它能够给予旅游者与死亡、灾难、悲剧相关的另类旅游体验,满足旅游者对黑色事件的好奇了解,并从黑色事件中受到教育。目前,国内学者对黑色旅游的学术研究刚刚起步,理论研究的不足限制了黑色旅游资源的开发和利用,相对于中国丰富的黑色旅游资源和逐渐增加的黑色旅游消费者群体,黑色旅游的供给不足,产品设计和开发力度不够,相应的配套设施不完善,尚不能满足市场的需求。本文以游客黑色旅游行为为研究对象,运用消费者行为理论,通过调查问卷,利用EXCEL和SPSS16.0统计软件工具,对游客黑色旅游行为进行了实证分析。国内学者对游客黑色旅游行为特征研究不多,并且以定性分析为主。对黑色旅游消费者行为进行定性定量的分析和研究,摸清了游客黑色旅游行为的基本特征是本文的创新之处。本文的主要结论：黑色旅游主要动机是纪念铭记和教育；影响旅游者决策的最重要因素是旅游安全；偏好的资源类别与黑色事件相关,出游结伴方式主要是和同学、朋友、同事一起出游；出游组织方式主要为自助游；信息获取渠道主要为网络和亲友介绍；出游制约因素主要为安全问题、经济问题和时间问题；消费结构中旅游者选择花费最多项目为娱乐。结合本文对游客黑色旅游行为特征的研究,提出四条建议：加强黑色旅游产品的深度开发,突出黑色旅游景区的黑色主题；加强黑色旅游宣传,借助网络、广告和旅行社对黑色旅游景区特色进行促销；完善目的地配套设施,主要加强接待设施和服务设施的建设；保证旅游安全,定期检查配套设施和硬件设备,配置安全预警系统,加强旅游安全管理。
[Abstract]:With the development of economy and society, tourism has gradually become an important part of people's life. Various special tourism emerged as the times require, and was welcomed and sought after by tourists. Black tourism, as the classic representative of special tourism, is different from popular tourism, which seeks pleasure in tourism experience. It can provide tourists with alternative tourism experience related to death, disaster and tragedy, and satisfy tourists' curious understanding of black events. And educated from black events. At present, domestic scholars' academic research on black tourism has just started, the lack of theoretical research limits the development and utilization of black tourism resources, compared with China's rich black tourism resources and the increasing number of black tourism consumers. The supply of black tourism is insufficient, the design and development of products is not enough, and the corresponding supporting facilities are not perfect, which can not meet the demand of the market. This paper takes the tourist black tourism behavior as the research object, uses the consumer behavior theory, through the questionnaire, uses the EXCEL and the SPSS16.0 statistical software tool, has carried on the empirical analysis to the tourist black tourism behavior. There are few researches on the characteristics of tourists' black tourism behavior in China, and the qualitative analysis is the main part, and the qualitative and quantitative analysis and research on the black tourism consumer's behavior are carried out. It is the innovation of this paper to find out the basic characteristics of tourist's black tourism behavior. The main conclusions of this paper are as follows: the main motivation of black tourism is memorialization and education; the most important factor influencing tourists' decision-making is tourism safety; the resource types of preference are related to black events, and the way to travel together is mainly with classmates, friends, etc. Colleagues go out together; travel organization mainly for self-help; access to information mainly for the network and relatives and friends introduced; travel constraints mainly for security issues, economic problems and time problems; In the consumption structure, tourists choose to spend the most for entertainment. Based on the study of the characteristics of tourists' black tourism behavior, this paper puts forward four suggestions: to strengthen the deep development of black tourism products, to highlight the black theme of black tourism scenic spots, to strengthen black tourism propaganda, and to make use of the network, Advertising and travel agencies promote the characteristics of black tourist spots; perfect the supporting facilities of destinations, mainly strengthen the construction of reception facilities and service facilities; ensure tourism safety; regularly check supporting facilities and hardware equipment; and configure safety warning systems. We will strengthen the management of tourism safety.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F224

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