城市旅游商业街开发建设中文化特色创新研究

发布时间：2018-04-05 08:30

本文选题：城市旅游商业街　切入点：文化特色　出处：《郑州大学》2013年硕士论文

【摘要】：城市旅游商业街是城市文化旅游资源开发和城市建设发展中具有特珠意义的产品,但是近年来,随着其建设的规模和速度的不断加快,其所依托的文化特征却日渐模糊,文化特色缺失、同质化倾向、非可持续性以及市场经营上出现的背离社会主义核心价值观、歪曲传统文化的产品和非法经营等问题日益显现。“仿古潮”大行其道,“欧陆风’’泛滥成灾,严重割裂了城市旅游商业街的历史延续性,严重破坏了城市旅游商业街的风貌特色。文化是旅游的灵魂。城市旅游商业街如何根据不同的资源禀赋、生态环境、人文条件充分挖掘出自身所蕴含的文化特色,继而在开发建设中充分予以彰显,是有效形成竞争优势和保持其可续发展的要求。本文以城市旅游商业街为研究对象,运用旅游体验理论、资源基础理论以及PDCA循环理论等有关理论,总结分析国内外研究成果,对城市旅游商业街相关概念进行界定。同时,就城市旅游商业街的形成、发展现状、存在的主要问题以及进行文化特色创新的必要性进行了阐述,最后提出了城市旅游商业街文化特色创新的模式和基于PDCA循环理论的创新过程。研究提出了城市旅游商业街文化特色创新的模式,即功能延续-文化保存模式、功能叠加-文化演绎模式和功能置换-文化创造模式,并通过有针对性的案例对其进行阐释。在研究过程中对PDCA循环理论进行了适当改进以分析城市旅游商业街文化特色创新过程,即计划阶段：城市旅游商业街文化特色创新的条件、环境分析与定位；执行阶段：城市旅游商业街文化特色创新的规划设计；检查改进阶段：城市旅游商业街文化特色创新的运营管理。
[Abstract]:Urban tourism commercial street is a special product in the development of urban cultural tourism resources and urban construction. But in recent years, with the increasing scale and speed of its construction, the cultural characteristics on which it relies become increasingly blurred.The problems such as the absence of cultural characteristics, the tendency of homogenization, the non-sustainability, the deviation from the socialist core values in the market operation, the distortion of the products of traditional culture and the illegal management are becoming increasingly apparent.The trend of "imitation of the ancient times" is very popular, "the European land wind is overflowing, seriously disconnecting the historical continuity of the city's tourist commercial street and seriously destroying the characteristics of the city's tourist shopping street."Culture is the soul of tourism.According to different resource endowment, ecological environment and humanistic conditions, how to fully excavate the cultural characteristics of the city tourism commercial street, and then fully highlight it in the development and construction,Is the effective formation of competitive advantage and maintain its sustainable development requirements.This paper takes the city tourism commercial street as the research object, uses the tourism experience theory, the resource-based theory and the PDCA cycle theory and so on, summarizes and analyzes the domestic and foreign research results, carries on the definition to the city tourism commercial street related concept.At the same time, the paper expounds the formation, the present situation, the main problems and the necessity of the innovation of the cultural characteristics of the city tourism commercial street.Finally, the innovation mode and the innovation process based on PDCA cycle theory are put forward.This paper puts forward the innovation mode of the cultural characteristics of the city tourism commercial street, that is, the functional continuation-culture preservation mode, the functional superposition cultural deductive model and the functional replacement cultural creation model, and explains them through the targeted cases.In the course of the study, the PDCA cycle theory is improved appropriately to analyze the innovation process of the cultural characteristics of the city tourism commercial street, that is, the planning stage: the condition of the innovation of the cultural characteristics of the city tourism business street, the environment analysis and positioning;Executive stage: planning and design of cultural characteristics innovation of city tourist commercial street; check and improvement stage: operation management of cultural characteristic innovation of city tourism commercial street.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F590.3

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