基于旅游影响感知与态度的乡村旅游地居民类型划分——以青海互助土族自治县小庄村为例

发布时间：2018-04-10 23:03

本文选题：旅游影响 + 感知和态度　；参考：《干旱区资源与环境》2013年04期

【摘要】：乡村旅游开发成功与否与旅游目的地居民的感知与态度有关,因此,不仅要了解居民对旅游发展的整体认知,更要揭示不同类型居民对旅游的感知与态度。文中以青海互助土族小庄村为例,在调查旅游地居民旅游影响的感知和态度的基础上,采用聚类分析法将旅游地居民划分为理性支持者、矛盾支持者、热情支持者和冷漠支持者四种类型。最后运用判别分析法,显示11个指标被纳入判别函数。通过比较国内外研究,分析互助小庄村民类型及其共性与个性。
[Abstract]:The success of rural tourism development is related to the perception and attitude of tourism destination residents. Therefore, it is necessary not only to understand the residents' overall cognition of tourism development, but also to reveal the different types of residents' perception and attitude towards tourism.On the basis of investigating the perception and attitude of tourism impact of tourism residents in Huu Tuo village of Qinghai Province, this paper classifies the residents of tourist destination into rational supporters and contradictory supporters by cluster analysis.There are four types of enthusiastic supporters and indifferent supporters.Finally, the discriminant analysis is used to show that 11 indexes are included in the discriminant function.By comparing domestic and international studies, this paper analyzes the types of villagers in Huixiaozhuang and their commonness and individuality.
【作者单位】：青海民族大学工商管理学院;陕西师范大学旅游与环境学院;
【基金】：教育部人文社会科学研究西部和边疆地区项目(编号:11XJC630017) 青海省2011年度社科规划项目(编号:11025)资助
【分类号】：F592.7

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