医疗旅游产品开发研究

发布时间：2018-04-14 16:24

本文选题：医疗旅游产品 + 分类开发　；参考：《华东师范大学》2012年硕士论文

【摘要】：医疗旅游是一种新的旅游业态,它的发展迎合了人们追求健康与休闲的诉求,它给旅游业带来新的希望。医疗旅游的发展离不开医疗旅游产品的开发。论文分析了国内外医疗旅游以及医疗旅游产品开发的研究进展,明确界定了医疗旅游和医疗旅游产品的相关概念,在相关理论支撑和广泛资料收集整理的基础上总结了国际上几大医疗旅游发展模式和产品开发经验,提出了我国医疗旅游产品开发的4S模型,并进行实证分析与论证。第一章是绪论部分,在对当前医疗旅游产品开发研究背景加以认识的基础上提出论文所要研究的问题,同时对国内外医疗旅游产品开发研究进展进行了梳理,并对国内外医疗旅游产品开发研究进行评价。第二章是相关概念界定和理论基础部分,首先对医疗旅游产品的相关概念进行了界定,然后阐述了产业融合理论,市场需求与细分理论、旅游产品的开发理论和组合理论以及旅游可持续发展理论。第三、四章是论文的核心部分,从医疗旅游产品开发条件分析入手,包括对医疗旅游产品开发中的医疗旅游资源、市场、感知、可进入性等条件进行分析,选择几个代表性医疗旅游国家、地区的医疗旅游发展模式及其产品开发经验进行归纳,在此基础上将医疗旅游产品进行分类开发,并对每一类进行了详细分析,构建医疗旅游产品开发的4S模型,以便指导医疗旅游产品开发实践。最后是实证分析部分,以崇明为例,对崇明岛医疗旅游产品开发条件进行SWOT分析,在总结崇明岛医疗旅游产品开发现状和问题的基础上,得出崇明岛医疗旅游产品项目开发建议,并对未来研究提出展望。
[Abstract]:Medical tourism is a new form of tourism, its development caters to people's pursuit of health and leisure, it brings new hope to tourism.The development of medical tourism is inseparable from the development of medical tourism products.This paper analyzes the research progress of medical tourism and the development of medical tourism products at home and abroad, and defines the related concepts of medical tourism and medical tourism products.On the basis of theoretical support and extensive data collection, this paper summarizes several international medical tourism development models and product development experiences, puts forward the 4S model of medical tourism product development in China, and makes an empirical analysis and demonstration.The first chapter is the introduction part, on the basis of understanding the research background of the medical tourism product development, the paper puts forward the problems to be studied, and combs the research progress of the medical tourism product development at home and abroad.And domestic and foreign medical tourism product development research evaluation.The second chapter is the definition of related concepts and the theoretical basis. Firstly, the related concepts of medical tourism products are defined, and then the theory of industrial convergence, market demand and segmentation theory are expounded.Tourism product development theory and combination theory and tourism sustainable development theory.The third, fourth chapter is the core part of the paper, starting with the analysis of medical tourism product development conditions, including medical tourism resources, market, perception, accessibility and other conditions in the development of medical tourism products.Select several representative medical tourism countries, regions and medical tourism development model and product development experience to sum up, on the basis of medical tourism products classified development, and detailed analysis of each category,The 4 S model of medical tourism product development is constructed to guide the practice of medical tourism product development.Finally, the empirical analysis part, taking Chongming as an example, carries on the SWOT analysis to the Chongming Island medical tourism product development condition, summarizes the Chongming island medical tourism product development present situation and the question foundation,The development suggestion of Chongming Island medical tourism product project is obtained, and the prospect of future research is put forward.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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