海南体育旅游目的地竞争力研究

发布时间：2018-04-15 14:19

本文选题：海南 + 体育旅游　；参考：《海南师范大学》2013年硕士论文

【摘要】：本文运用文献资料、专家访谈、数理统计、归纳比较等研究方法，以海南体育旅游目的地为主要研究对象，通过对海南体育旅游目的地的宏观环境（PEST）、资源状况、客源市场等方面进行分析，以CrouchRitchie目的地竞争力概念性模型、体育旅游目的地圈层模型等理论为基础，初步构建体育旅游目的地竞争力评价模型，以泛珠三角洲的九个体育旅游目的地为例，运用SPSS19.0主成分分析对海南体育旅游目的地现实竞争力、潜在竞争力、环境竞争力和综合竞争力进行分析。初步得出以下结果：一、海南体育旅游呈现出无季节性、奇缺性、起步晚、发展快、问题多等特点，海南体育旅游目的地具有体育旅游资源种类齐全、生态环境好、适游期长、潜力大等特征。二、对海南体育旅游目的地发展的政策、经济、社会、技术等简称（PEST）分析显示:国内外环境使海南面临着难得的历史机遇和政策支持，，也面临着经济、社会、技术发展的诸多挑战。三、本文以比较优势、竞争优势、砖石模型、CrouchRitchie目的地竞争力概念性模型等理论为基础，结合体育旅游目的地特点，初步构建了体育旅游目的地竞争力模型，该评价模型由现实竞争力、潜在竞争力、环境竞争力构成，包含30项指标。四、运用模型分析显示：综合竞争力=0.38*现实竞争力+0.34潜在竞争力+0.28*环境竞争力。现实竞争力以旅游星级饭店收入和体育旅游总收入为主要因子；潜在竞争力以体育旅游资源密集度、第三产业比重、人均GDP为主要因子；环境竞争力以邮电业务总量、人均拥有道路面积、空气质量为主要因子。与泛珠三角洲的其他省份相比，海南具有环境竞争优越，位居第五；稍弱的潜在竞争力，位居第八；现实竞争力方面较弱，位居第九；海南体育旅游目的地综合竞争力排名稍后，位于第八，说明目前海南体育旅游目的地存在较大的发展空间。建议：1、整合体育旅游资源，突显海南环境优势2、创新营销手段，塑造海南特色的体育旅游目的地品牌形象；3、储备“人、财、物”，营造良好的体育旅游发展环境；4、完善并延伸体育旅游产业链，提升目的地综合竞争力。
[Abstract]:Based on the methods of literature, expert interview, mathematical statistics, induction and comparison, this paper takes Hainan sports tourism destination as the main research object, and makes use of the macroscopic environment of Hainan sports tourism destination, the situation of resources, and so on.Based on the conceptual model of CrouchRitchie destination competitiveness and the theory of circle layer model of sports tourism destination, the evaluation model of sports tourism destination competitiveness is preliminarily constructed.Taking nine sports tourism destinations in the Pan-Pearl River Delta as an example, this paper analyzes the realistic competitiveness, potential competitiveness, environmental competitiveness and comprehensive competitiveness of Hainan sports tourism destinations by using SPSS19.0 principal component analysis.The following preliminary results were obtained:First, Hainan sports tourism has the characteristics of no seasonality, scarcity, late start, rapid development and many problems. Hainan sports tourism destination has the characteristics of complete variety of sports tourism resources, good ecological environment, long tourism period and great potential.Second, the analysis of the policies, economy, society, and technology of Hainan sports tourism destination development shows that Hainan is faced with rare historical opportunities and policy support, as well as economic and social, because of the domestic and foreign environment.The challenges of technological development.Thirdly, based on the theories of comparative advantage, competitive advantage, masonry model and Crouch Ritchie conceptual model of destination competitiveness, and combining the characteristics of sports tourism destination, this paper preliminarily constructs a competitive model of sports tourism destination.The evaluation model consists of realistic competitiveness, potential competitiveness and environmental competitiveness, which includes 30 indexes.Fourthly, the model analysis shows that the comprehensive competitiveness is 0.38 * the realistic competitiveness is 0.34, the potential competitiveness is 0.28 * the environmental competitiveness is 0.28 *.The main factors of realistic competitiveness are tourism star hotel income and total sports tourism income, the potential competitiveness is the intensity of sports tourism resources, the proportion of tertiary industry, the per capita GDP, and the environmental competitiveness is the total amount of post and telecommunications business.Per capita road area, air quality as the main factor.Compared with other provinces in the Pan-Pearl River Delta, Hainan has the advantage of environmental competition, ranking fifth;Hainan sports tourism destination is ranked as the eighth in terms of comprehensive competitiveness, indicating that Hainan sports tourism destination has a large development space at present.It is suggested that we should integrate sports tourism resources, highlight Hainan's environmental advantages 2, innovate marketing means, shape Hainan's characteristic sports tourism destination brand image and reserve "people, money, and things".To create a good environment for the development of sports tourism, improve and extend the industry chain of sports tourism, enhance the comprehensive competitiveness of destination.
【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G812.7;F592.7

【参考文献】