湖北省博物馆游客感知的调查分析研究

发布时间：2018-04-19 20:02

本文选题：博物馆旅游 + 游客感知　；参考：《湖北大学》2012年硕士论文

【摘要】：博物馆旅游是文化旅游的重要组成形式,近年来,随着文化旅游的发展,博物馆旅游的研究成为热点。以往,我们对博物馆旅游关注的更多的是旅游客体的研究,但随着体验经济的到来,关于博物馆旅游主体的研究显得越来越重要,尤其是关于博物馆游客感知的研究。基于此,本文以湖北省博物馆为实证对博物馆游客感知进行了初步的探讨和研究。研究博物馆游客感知其中最重要的方面之一就是分析游客感知的影响因素。为了提炼出博物馆游客感知的主要影响因素,在此基础上,本文首先对博物馆、博物馆旅游、和游客感知的理论和现状进行了研究,列出了影响博物馆游客感知的主要因素指标,然后通过了专家的几轮咨询,对影响因素指标进行了最终修订。并据此设计出了博物馆游客感知调查问卷。而且以此调查问卷对湖北省博物馆为实证进行了游客调查。调查数据通过因子分析、信度和效度分析,对游客影响因素指标进行了进一步的修正,得出游客感知因素指标体系。为了具体了解湖北省博物馆游客感知的情况,论文对调查数据进行了方差分析,分析了不同特征的游客对各感知因素的评价差异。其中主要包括不同性别的游客在对配套服务及价格方面存在的显著性差异；不同年龄对感知因素评价存在的显著性差异；不同收入水平对游客感知因素评价存在的显著性差异。同时,为了分析各因素的重要性和实际表现,论文还进一步进行了IPA分析,结果显示,有14个影响因素游客比较重视并且表现也很好；有8个影响因素重要性高而实际表现性差；有13个影响因素不做重点考虑；有7个影响因素重要性低而实际表现很好。根据以上分析结果,论文提出了湖北省博物馆旅游发展的四个对策：1)积极利用各种有效的手段加强对博物馆的宣传；2)增加科技投入,提高数字化展示和互动性展示水平；3)增加主题性讲座,科普性讲座举办的频率；4)转变服务理念,提高馆内配套服务设施。
[Abstract]:Museum tourism is an important form of cultural tourism. In recent years, with the development of cultural tourism, museum tourism research has become a hot spot. In the past, we paid more attention to the research of the tourism object, but with the coming of the experience economy, the research on the subject of museum tourism has become more and more important, especially the research on the perception of museum tourists. Based on this, this paper takes Hubei Provincial Museum as an example to make a preliminary study on museum visitors' perception. One of the most important aspects of museum tourist perception is to analyze the influencing factors of tourist perception. In order to extract the main influencing factors of museum tourists' perception, this paper firstly studies the theory and current situation of museum, museum tourism and tourist perception. The main factors influencing the perception of museum visitors are listed, and then through several rounds of consultation by experts, the final revision of the influencing factors is carried out. Based on this, a survey questionnaire of museum visitors' perception is designed. And this questionnaire for the Hubei Provincial Museum as an empirical survey of tourists. Through factor analysis, reliability and validity analysis, the survey data have further modified the tourist impact factor index, and obtained the tourist perception factor index system. In order to understand the perception of museum visitors in Hubei Province, the paper analyzes the variance of the survey data, and analyzes the differences of perception factors of tourists with different characteristics. It mainly includes the significant difference between different sex tourists in supporting service and price; the significant difference between different ages on perception factor evaluation; the significant difference between different income levels on tourist perception factor evaluation. At the same time, in order to analyze the importance of various factors and actual performance, the paper also further carried out IPA analysis, the results show that there are 14 factors that tourists pay more attention to and performance is very good; There are 8 influential factors with high importance and poor actual performance, 13 factors that do not give priority consideration, and 7 factors with low importance and good actual performance. Based on the above analysis results, the paper puts forward four countermeasures for the tourism development of museums in Hubei Province: 1) actively using all kinds of effective means to strengthen the propaganda of museums. (2) increase the investment in science and technology. Raising the level of digital display and interactive display (3) increasing the frequency of thematic lectures and popular science lectures (4) changing the service concept and improving the supporting service facilities in the library.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G269.2

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