乌鲁木齐城市旅游形象设计

发布时间：2018-04-21 09:43

本文选题：城市旅游形象 + 乌鲁木齐　；参考：《新疆大学》2013年硕士论文

【摘要】：近年来，随着旅游业的迅速发展以及旅游业之间竞争的加剧，旅游地形象的设计越来越受到人们的关注。没有一个鲜明的、具有特色的旅游形象，旅游地就不可能在众多的竞争中脱颖而出，，好的旅游形象能够指导旅游决策者更好的进行旅游规划，也能够吸引更多的旅游者，提高旅游地的知名度，乌鲁木齐作为西北的旅游集散地和旅游目的地之一，城市旅游形象还是不够鲜明。因此，塑造有助于提升市场竞争力的旅游形象是亟待解决的问题之一。所以，要带动乌鲁木齐旅游行业的发展，创建一个突出的旅游形象很有必要。本文的研究意义在于1.理论意义：本文从居民认知和游客认知两个角度来研究分析旅游目的地的形象认知。2.实证意义：本文选取乌鲁木齐市为研究对象，设计乌鲁木齐旅游地形象，让旅游决策者和旅游者对当地的旅游地形象的资源核心现状和发展前有目标有更深的了解和认识，便于激发旅游开发者的创新思路和旅游核心的发展方向、当地居民的服务意识，从而吸引更多的客源，客源的充足性直接影响着城市旅游业的发展。发展特色城市旅游形象，增加旅游地形象的知名度，诱发旅游者的出游动机，使潜在的游客成为真正的旅游者，促进乌鲁木齐的旅游经济大发展。本文根据市场认知提取形象认知因子，主观设计形象描绘词汇，采用市场、专家和当地居民打分的方式来确定乌鲁木齐旅游形象。运用CTIS相关理论，设计出适合乌鲁木齐未来发展的旅游形象设计。
[Abstract]:In recent years, with the rapid development of tourism and the intensification of competition between tourism, people pay more and more attention to the design of tourist destination image. Without a distinct and characteristic tourism image, tourist destinations will not be able to stand out in numerous competitions. A good tourism image can guide tourism decision makers to better carry out tourism planning, and can also attract more tourists. Urumqi, as one of the tourist distribution and destination in Northwest China, is not clear enough to improve the visibility of tourist destination. Therefore, it is one of the problems to be solved urgently to mould the tourism image which helps to promote the market competitiveness. Therefore, in order to promote the development of tourism industry in Urumqi, it is necessary to create a prominent tourism image. The significance of this paper lies in 1. Theoretical significance: this paper analyzes the image cognition of tourist destination from the perspective of resident cognition and tourist cognition. Empirical significance: this article selects Urumqi as the research object, designs the Urumqi tourist destination image, lets the tourism decision maker and the tourist have a deeper understanding and the understanding to the local tourist destination image resources core present situation and the goal before the development. It is convenient to stimulate the innovative thinking of tourism developers and the development direction of the core of tourism, and the service consciousness of local residents, so as to attract more tourists, the adequacy of tourist resources directly affects the development of urban tourism. Developing the tourism image of characteristic city, increasing the popularity of tourist destination image, inducing tourists' travel motivation, making potential tourists become real tourists, and promoting Urumqi's tourism economy development. This paper extracts image cognitive factors according to market cognition, subjective design image description vocabulary, and uses market, experts and local residents to score the tourism image of Urumqi. The tourism image design suitable for the future development of Urumqi is designed by using CTIS theory.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;TU984.2

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