泰顺县乡村旅游现状与对策研究

发布时间：2018-04-21 15:08

本文选题：乡村旅游 + 泰顺县　；参考：《南京农业大学》2013年硕士论文

【摘要】：我国目前的乡村旅游还处于初始阶段。乡村旅游在我国虽然早已存在,但真正形成规模效应,并获得与城市旅游相提并论的地位,是近几年的事情,乡村旅游以城镇游客为主要客源,时间主要集中在双休日、3个黄金周,季节性很强,且经济效益明显,旅游收入成为当地居民的主要经济来源。泰顺县虽然温州市最为偏僻的区县,但是却有着丰富的乡村旅游资源。本文通过实地调查、数据分析的手段,研究泰顺县乡村旅游发展的现状,分析泰顺县在乡村旅游发展过程中存在的问题,并对问题提出针对性的对策。通过对问题的解决,打破泰顺县乡村旅游发展的瓶颈,促进泰顺县乡村旅游产业的提升,实现居民收入的增加,这对泰顺县全县社会、经济的发展具有十分重要的意义。本文主要结论如下：1.本文通过运用资源调查、市场调查、数据分析等手段研究发现泰顺县乡村旅游通过这些年的发展各乡镇初步形成了以自然资源、历史文化遗存、民俗文化、现代农业观光为依托的泰顺县“乡镇特色游”的初步发展格局,促进了居民的就业、提高了居民的收入,实现了泰顺县社会、经济的发展。2.泰顺县乡村旅游发展问题是：1)地理区位,泰顺县与温州市其他区县相比具有明显的地理区位劣势,严重影响乡村旅游游客的旅游目的的选择,不利于吸引足够的客源。2)乡村旅游规划,泰顺县在发展乡村旅游的时候缺乏科学的规划,各乡镇在乡村旅游起步后其产品的相似度高,各乡镇原本具有的差异性逐步弱化,加剧了各乡镇的无序竞争和发展。3)经营管理理念,泰顺县乡村旅游的经营者缺乏管理理念,且从业人员素质难以适应乡村旅游的进一步发展。4)产品层次,泰顺县乡镇旅游产品层次比较低,一般都处于“采摘园”等初级阶段,产品层次有待提高。5)发展的可持续性,泰顺县在发展乡镇旅游的时候忽视自然、社会的承载力。一味的追求所谓的“利益”而出现某些短视行为。3.面对泰顺县乡镇旅游发展过程中存在的问题提出以下对策：1)投资和基础设施建设；通过投资旅游基础设施提升泰顺县发展乡村旅游的硬件,特别是加强道路基础设施建设,削弱地理区位的不利影响。2)科学规划和挖掘文化内涵；通过科学的规划避免各乡镇旅游产品的雷同,合理布局充分发挥各乡镇自身优势,特别是挖掘产品本身的文化内涵。3)培训从业人员；通过对从业人员的培训,提高从业人员的素质,培养经营者的管理理念,从而促进发展。4)精细化运作和提高产品层次；以精选化运作代替简单的、粗放的发展模式,通过提高产品层次,来提高产品的竞争力。5)引导和走可持续发展,通过正确的引导,让村民意识到可持续的发展的重要性,避免为出现短视行为,从而真正的实现泰顺县乡村旅游的可持续发展。
[Abstract]:China's current rural tourism is still in its initial stage. Although rural tourism has existed in China for a long time, it has really formed a scale effect and gained a status comparable to that of urban tourism. In recent years, rural tourism takes urban tourists as the main source of tourists. The time is mainly concentrated in the twinning days, three golden weeks, the seasonality is very strong, and the economic benefit is obvious, the tourism income becomes the main economic source of the local residents. Although Taishun County is the most remote county in Wenzhou City, it is rich in rural tourism resources. Through field investigation and data analysis, this paper studies the present situation of rural tourism development in Taishun County, analyzes the problems existing in the process of rural tourism development in Taishun County, and puts forward targeted countermeasures to the problems. Through solving the problem, we can break the bottleneck of rural tourism development in Taishun County, promote the promotion of rural tourism industry in Taishun County, and realize the increase of residents' income, which is of great significance to the social and economic development of the whole county of Taishun County. The main conclusions of this paper are as follows: 1. By means of resource investigation, market investigation and data analysis, this paper finds that through the development of rural tourism in Taishun County over the years, the villages and towns have initially formed natural resources, historical and cultural relics, folk culture, etc. Based on modern agricultural sightseeing, the preliminary development pattern of "villages and towns characteristic tour" in Taishun County has promoted the employment of residents, raised the income of residents, and realized the social and economic development of Taishun County. The problem of rural tourism development in Taishun County is: (1) Geographical location. Compared with other districts and counties in Wenzhou City, Taishun County has obvious geographical location disadvantage, which seriously affects the choice of tourism purpose of rural tourism tourists. Rural tourism planning is not conducive to attracting enough tourists. There is a lack of scientific planning in the development of rural tourism in Taishun County. After the rural tourism starts, the product similarity of each township is high, and the differences between the villages and towns are gradually weakened. It intensifies the disorderly competition and development of villages and towns. 3) Management concept. The managers of rural tourism in Taishun County lack of management idea, and the quality of employees is difficult to adapt to the further development of rural tourism. The level of tourism products in villages and towns in Taishun County is relatively low, which is generally in the primary stage of "picking garden", and the product level needs to be improved. 5) the sustainability of the development of tourism in towns and villages in Taishun County is to neglect the nature and the bearing capacity of the society when developing the tourism in villages and towns. Blind pursuit of the so-called "interests" and the emergence of some short-sighted behavior. In the face of the problems existing in the development of rural tourism in Taishun County, the following countermeasures are put forward: 1) Investment and infrastructure construction; improving the hardware of rural tourism development in Taishun County through investment in tourism infrastructure, especially strengthening the road infrastructure construction, Weaken the unfavorable influence of geographical location. 2) scientifically plan and excavate the cultural connotation, avoid the similarity of the tourism products of the villages and towns through the scientific planning, give full play to the advantages of the villages and towns themselves. In particular, we should excavate the cultural connotation of the product itself. 3) train the practitioners, improve the quality of the practitioners, train the management ideas of the operators, thus promote the development of .4) the fine operation and improve the level of the products. To replace the simple, extensive development model with the selective operation, to improve the competitiveness of the products by raising the level of products, to guide and follow sustainable development, and to make villagers realize the importance of sustainable development through correct guidance. Avoid short-sighted behavior, so as to realize the sustainable development of rural tourism in Taishun County.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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