面向东北地区的近海型邮轮旅游产品开发研究

发布时间：2018-04-27 22:34

本文选题：邮轮 + 旅游产品　；参考：《大连海事大学》2013年硕士论文

【摘要】：经历30多年的强劲增长,国际邮轮市场已发展的比较成熟,但是邮轮产业在中国并没有得到很好的发展。近年来,中国认识到发展邮轮经济的重要性,对邮轮产业的发展模式进行了积极的探索和实践,但多以失败告终。从产品的角度分析,会发现两个方面的问题,一是在我国邮轮市场中国际邮轮公司的产品占据主导地位,然而它存在着费用相对较高、餐饮娱乐本土化不足等问题；二是国内自主开发的邮轮旅游产品由于缺乏经验,航线设计不合理,需求量少,很难实现可持续性经营。本文在分析国内邮轮旅游市场发展缓慢的原因的基础上,提出发展近海型邮轮旅游产品的设想,旨在寻求中国邮轮旅游产业发展从起步到成熟的过渡模式。文章首先通过文献分析的方法总结和剖析了国际成熟邮轮旅游市场上邮轮产品的发展历程和主要特征,在总结国际规律的基础上分析我国邮轮旅游产品的现状和存在的不足,为发展近海型邮轮旅游产品提供依据；其次,选取东北地区旅游者为研究对象,通过问卷调查的方法得到东北地区旅游者对近海型邮轮旅游产品的需求特征,包括对航行时间、挂靠港的需求特征等；第三,根据问卷调查的结果及各个港口城市邮轮旅游业发展的相关统计资料为依据,确定航线设计的备选港口群,并利用数学模型对备选港口的邮轮旅游生成量和各港口间需求分布量进行预测；第四,建立航线优化模型,以需求量最大和成本最小为目标函数,以航行时间、载客量等为约束,并通过基于矩阵编码的改进遗传算法计算模型的最优解,通过本文的计算得到了一条满足模型约束的符合消费者需求特征的航线方案；最后,对全文进行总结,提出了文章的不足以及后期研究的展望。本研究的成果对中国邮轮旅游市场向国际发达邮轮旅游市场迈进具有指导意义。
[Abstract]:After more than 30 years of strong growth, the international cruise market has developed more mature, but the cruise industry in China has not been a good development. In recent years, China has realized the importance of developing cruise economy, and has made positive exploration and practice on the development mode of cruise industry, but most of them have failed. From the point of view of products, two problems will be found. One is that the products of international cruise companies occupy a dominant position in our country's cruise market. However, it has some problems such as relatively high cost, insufficient localization of catering and entertainment, and so on. Second, the domestic independent development of cruise tourism products due to lack of experience, unreasonable route design, less demand, it is difficult to achieve sustainable management. Based on the analysis of the reasons for the slow development of the domestic cruise tourism market, this paper puts forward a tentative plan for the development of offshore cruise tourism products in order to seek a transitional model from the beginning to the maturity of the development of China's cruise tourism industry. Firstly, through the method of literature analysis, this paper summarizes and analyzes the development course and main characteristics of cruise products in the international mature cruise tourism market, and analyzes the present situation and shortcomings of our country's cruise tourism products on the basis of summarizing the international laws. In order to provide the basis for the development of offshore cruise tourism products. Secondly, select the Northeast tourists as the research object, through the method of questionnaire survey to obtain the characteristics of the Northeast tourists' demand for the offshore cruise tourism products, including the sailing time. Third, based on the results of the questionnaire survey and the relevant statistical data on the development of cruise tourism in each port city, we determine the alternative port groups for the route design. The mathematical model is used to predict the cruise tourism volume and the demand distribution between ports. Fourthly, the route optimization model is established, which takes the maximum demand and the minimum cost as the objective function, and takes the sailing time as the target function. Through the optimal solution of the improved genetic algorithm model based on matrix coding, we get a route scheme that meets the requirements of the model and meets the requirements of consumers. This paper summarizes the full text and puts forward the deficiency of the article and the prospect of the later research. The results of this study have guiding significance for China's cruise tourism market to international developed cruise tourism market.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：U695.14;F592.7

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