农村居民参与乡村旅游经营的调查分析

发布时间：2018-04-27 22:43

本文选题：乡村旅游 + 农家乐　；参考：《南京农业大学》2015年硕士论文

【摘要】：20世纪80年代末期,在我国经济飞速发展的推动下,乡村旅游也正以前所未有的速度迅速发展起来;而且也得到了越来越多的城镇游客的青睐,成为国内旅游业中不可或缺的组成部分,也为我国旅游业的进一步发展发挥了其巨大的功能和作用。随着我国城镇居民物质生活、精神生活水平的不断提高,促使人们对精神文化需求的欲望也随之愈加强烈,再加之很多工薪族在巨大生活、工作的压力之下,其休闲、娱乐观念也逐渐加强,而城市近郊等地的乡村旅游也渐渐成为城镇居民出游的最佳选择。但是,我国乡村旅游在蓬勃发展的同时也遇到了大量的实际问题与困难,如乡村旅游经营方面的"无序化"、"异乡化"等现象尤为突出,这也直接导致一些乡村旅游地的旅游收益往往也被一些外来投资者获取,甚至形成了一种恶性的"抽血机制"而直接影响到了乡村旅游地的经济发展。乡村旅游的发展建设,在很早以前就已经是国内外许多研究学者关注的主题之一。近年来,农家乐作为乡村旅游一种表现形式,更受到城市居民的偏受,同时也正以强劲的势头在全国各地发展起来。尽管,国内各省市、地区农家乐的发展速度和数量有所差异,但多存在缺乏完整、系统的农家乐旅游产品开发理论,导致一些地区的乡村旅游产品档次较低、品位不高,进而无法真正满足广大城镇游客日益增长的多样化的市场需求。另外,农家乐等乡村旅游形式的"不良发展"方向和模式从客观来讲,也违背了我国新农村建设的指导思想,也不利于、甚至是阻碍了新农村建设的进程。因此,有必要对"农家乐"与新农村建设的协同发展进行深入的理论性研究,以实现我国"农家乐"乡村旅游业的健康、可持续发展,为促进我国新农村建设发挥出积极贡献。虽然,乡村旅游可以为当地农村的经济发展发挥出较大的推动作用,但是,受到我国各地区的农村居民自身条件所限,文化素质相对较低等因素的影响,加之国内相关乡村旅游的制度尚未完善等因素的制约,这也直接导致我国农村居民在乡村旅游开发、发展过程中参与度较低、参与收益分配有限等问题;也未能真正地、从根本上发挥出促进当地农村经济发展的作用。因此,在借鉴国外经验的基础上,笔者通过对江苏省蒋坝镇农家乐乡村旅游农村居民参与情况进行了个案分析,并从中找出农村居民参与乡村旅游过程中存在的问题,并加以深入分析;以期通过构建农村居民参与旅游发展的模式,通过制定有效可行的参与原则,来进一步促进农村居民的参与意识、解决农村居民就业率等问题,使农村居民可获利于旅游业,真正实现发展乡村旅游的最终目标。本文共分为五个部分。第一部分:诸论。阐述本文研究的意义、研究的方法。第二部分:理论基础。该章对研究中涉及到的社区、乡村旅游、农村居民参与旅游发展等概念进行界定。同时,还对农村居民参与乡村旅游发展的重要性以及农村居民参与乡村旅游的优势与制约因素进行了系统的分析。第三部分:调查与统计分析——以蒋坝镇为例。该章通过对蒋坝镇乡村旅游现状、该镇农村居民参与乡村旅游情况以及存在问题进行了调查分析。第四部分:参与模式与发展机制。本章对江苏蒋坝镇农村居民参与乡村旅游发展的模式、参与主体地位与职能进行了分析,并就蒋坝镇乡村旅游开发各参与主体的关系、蒋坝镇村民参与当地乡村旅游发展的机制、乡村旅游类型等进行了研究。第五部分:结语与建议。该章节是对全文进行总结,并就研究中的不足及未来研究方向进行阐述;同时,也为全面实现各地农村居民参与当地乡村旅游开发活动提出一些浅显建议。
[Abstract]:In the late 1980s, with the rapid development of China's economy, rural tourism was developing rapidly at an unprecedented rate, and it also favored more and more urban tourists, becoming an integral part of the domestic tourism industry and exerting its great function for the further development of China's tourism industry. With the continuous improvement of the material life and spiritual life level of the urban residents in China, the desire for spiritual and cultural needs has become stronger and stronger. In addition, under the pressure of great life and work, the leisure and entertainment concept of many workers are gradually strengthened, and the rural tourism in the suburbs of the city is gradually becoming a city. However, there are many practical problems and difficulties in the flourishing development of rural tourism in China, such as "disordered" and "foreign land" in rural tourism management, which is also a direct result of some foreign investors, which are often obtained by some foreign investors. A vicious "blood pumping mechanism" has been directly affected by the economic development of rural tourism areas. The development and construction of rural tourism has been one of the themes that many researchers at home and abroad have paid close attention to. In recent years, rural tourism is a manifestation of rural tourism, more affected by urban residents, and is also being strong. In spite of the difference in the speed and quantity of rural family music development in all provinces and cities in China, there is a lack of complete and systematic theory of agricultural tourism product development, which leads to the low grade of rural tourism products and low grade in some areas, which can not really satisfy the increasing number of tourists in cities and towns. In addition, the "bad development" direction and mode of rural tourism, such as rural music, also violates the guiding ideology of the new rural construction in our country, is also not conducive to the process of the new rural construction. Therefore, it is necessary to carry on the deepening of the coordinated development of the "farm music" and the new rural construction. Theoretical research, in order to realize the health and sustainable development of rural tourism in China, has made a positive contribution to the construction of the new rural construction in China. Although rural tourism can play a greater role in promoting the economic development of the local rural areas, it is limited by the conditions of the rural residents in all regions of our country and the cultural quality. The influence of the lower factors and the restrictions on the system of rural tourism in China have not been perfected, which directly leads to the problems of rural residents in the development of rural tourism, the lower participation in the development process, the limited participation in the distribution of income, and the failure to really give full play to the development of the local rural economy. Therefore, on the basis of the experience of foreign countries, the author makes a case study of rural residents' participation in rural tourism in Jiang Ba Town, Jiangsu Province, and finds out the problems existing in the process of rural residents' participation in rural tourism, and analyzes them deeply, with a view to constructing the mode of rural residents' participation in tourism development. To make effective and feasible participation principles, to further promote the awareness of the participation of rural residents, to solve the problem of rural residents' employment rate, so that rural residents can benefit the tourism industry and realize the ultimate goal of developing rural tourism. This paper is divided into five parts. The first part: the significance of this study, the method of research. The two part: the theoretical basis. This chapter defines the concept of community, rural tourism, rural residents' participation in tourism development, and the importance of rural residents' participation in rural tourism development as well as the advantages and constraints of rural residents participating in rural tourism. The third part: investigation and statistics Taking Jiang Ba town as an example, this chapter investigates and analyzes the status of rural tourism in the town of Jiang Ba Town, the rural residents' participation in rural tourism and the existing problems in the town. The fourth part is the participation pattern and the development mechanism. This chapter is on the mode of rural residents' participation in the development of rural tourism in Jiang Ba Town, Jiangsu, and its participation in the main position and function. The analysis is made and the relationship between the various participants in the development of rural tourism in Jiang Ba Town, the mechanism of the local rural tourism development and the type of rural tourism are studied in Jiang Ba town. The fifth part: conclusion and suggestion. This chapter is a summary of the full text, and expounds the deficiencies in the study and the future research direction; and at the same time, Some suggestions are put forward to fully realize the participation of rural residents in local rural tourism development activities.

【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7;F327

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