体验经济时代的山西乡村旅游产品提升研究

发布时间：2018-04-28 07:47

本文选题：山西 + 体验经济　；参考：《山西财经大学》2013年硕士论文

【摘要】：体验经济时代的来临，旅游者的乡村旅游需求更趋于个性化、多样化。本文在总结国内外乡村旅游产品研究成果和实践的基础上，对山西乡村旅游产品的提升进行了研究，并将体验经济理论融入山西乡村旅游产品的提升之中。纵观国内乡村旅游产品，尽管种类日益丰富并出现具有体验性、互动性的产品，但仍未满足旅游者对体验的高层次需求。本文从吃、住、行、游、购、娱六大要素考虑，以体验经济理论、乡村旅游产品与RMP理论、旅游产品生命周期理论、可持续发展理论为支撑，对山西乡村旅游产品发展现状及存在问题进行分析，通过实地调查研究，对应游客对乡村旅游产品的需求，提出了山西乡村旅游产品的提升策略。文章以旅游的六大要素为基点，通过实证调研，，分析山西现有乡村旅游产品发展情况及产品提升症结所在，针对问题提出山西乡村旅游产品提升策略。论文共分为六部分。第一章绪论。介绍了论文选题背景及研究思路、方法，对体验经济时代的旅游体验提出纲领性总结。第二章对国内外乡村旅游产品研究进行综述。第三章对我国乡村旅游产品发展现状及存在问题进行分析。第四章介绍了国外乡村旅游产品的成功案例。第五章对山西乡村旅游产品做实证研究，分析山西乡村旅游产品现状和提升方向，提出山西乡村旅游产品提升策略。最后是文章的小结。
[Abstract]:With the advent of experience economy, tourists' demand for rural tourism tends to be more individualized and diversified. On the basis of summarizing the research results and practice of rural tourism products at home and abroad, this paper studies the promotion of rural tourism products in Shanxi Province, and integrates the theory of experience economy into the promotion of rural tourism products in Shanxi Province. Throughout the domestic rural tourism products, although there are more and more kinds of experienced and interactive products, they still can not meet the high-level needs of tourists. This paper is based on the experience economy theory, rural tourism product and RMP theory, tourism product life cycle theory and sustainable development theory. This paper analyzes the present situation and existing problems of rural tourism products in Shanxi Province, and puts forward the promotion strategies of rural tourism products in Shanxi Province according to the demand of tourists for rural tourism products through field investigation. Based on the six main factors of tourism, this paper analyzes the development of rural tourism products and the crux of product upgrading in Shanxi Province through empirical investigation, and puts forward the strategies of promoting rural tourism products in Shanxi Province. The thesis is divided into six parts. The first chapter is introduction. This paper introduces the background, research ideas and methods of the thesis, and puts forward a programmatic summary of the tourism experience in the era of experience economy. The second chapter summarizes the research of rural tourism products at home and abroad. The third chapter analyzes the current situation and existing problems of rural tourism products in China. Chapter four introduces the successful cases of foreign rural tourism products. The fifth chapter makes an empirical study on Shanxi rural tourism products, analyzes the current situation and promotion direction of Shanxi rural tourism products, and puts forward the promotion strategy of Shanxi rural tourism products. Finally is the summary of the article.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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