基于“概念设计”理念的日用陶瓷产品设计研究

发布时间：2018-04-28 16:15

本文选题：概念设计 + 创新　；参考：《景德镇陶瓷学院》2012年硕士论文

【摘要】：随着生活水平与消费水平的提高，人们的审美眼光和生活形态在改变。对于日用陶瓷产品来说，过去的造型与纹样已不能满足当代人的需要，尤其是年轻一代：他们讲究生活品质，追求个性，与之生活息息相关的陶瓷产品，也成为他们彰显品位的一种方式；同时，城市生活节奏越来越快，压力也越来越大，对生活用品的趣味性要求也在提高。目前来说，中国日用陶瓷行业发展缓慢,这与中国工业设计发展落后于其它国家有一定的关联,但不注重产品创新才是问题的根源。概念设计是基于未来相当一个时期的设计形态，其核心任务就在于发觉产品未来的“卖点”。因此概念设计可以让陶瓷产品在生命周期内更好的占据市场制高点，提高产品的市场竞争能力。本论文把“概念设计”应用到日用陶瓷中来，侧重于对未来消费心理和生活习惯的研究，对产品的工艺和技法进行创新，对产品的未来市场进行精确定位，，以求实现陶瓷行业的发展。从概念、造型、工艺、品牌建设等角度出发进行分析，寻找革新的方法，通过论证在概念设计的认知下各种革新方法运用带来的好处，突破了以往日用陶瓷创新的研究方式。
[Abstract]:With the improvement of living standard and consumption level, people's aesthetic vision and life form are changing. For daily ceramic products, the past forms and patterns can no longer meet the needs of contemporary people, especially the younger generation: they pay attention to the quality of life, the pursuit of personality, closely related to the life of ceramic products, They also become a way to show their taste; at the same time, the pace of life in the city is getting faster, pressure is also increasing, and the interest in household goods requirements are also increasing. At present, the development of domestic ceramic industry in China is slow, which is related to the backward development of industrial design in China compared with other countries, but not paying attention to product innovation is the root of the problem. Conceptual design is based on the design form of a considerable period in the future, the core task of which is to discover the "selling point" of the product in the future. Therefore, conceptual design can make ceramic products occupy the market commanding point better in the life cycle, and improve the market competition ability of the products. In this paper, "Conceptual Design" is applied to domestic ceramics, focusing on the study of future consumer psychology and living habits, innovation of product technology and techniques, and accurate positioning of the future market of products. In order to achieve the development of the ceramic industry. From the view of concept, modeling, craft and brand construction, this paper analyzes the innovation method, and demonstrates the benefits brought by the application of various innovative methods under the cognition of conceptual design, thus breaking through the research methods of daily ceramic innovation in the past.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J527

【参考文献】