自然观光旅游地旅游者地方感的成因机制与时空分异研究

发布时间：2018-04-29 15:57

本文选题：地方感 + 旅游动机　；参考：《南京大学》2013年硕士论文

【摘要】：地方感作为人地关系的重要研究内容,近年来逐渐成为国内外学者关注的研究热点。地方感不仅是旅游者对一个旅游地感知、感受、审美和判断以及形成对旅游地整体印象的基础,也是评价旅游地综合竞争力的重要指标。虽然地方感对于旅游地的可持续发展有着重要的促进作用,但是,目前国内外旅游地理学对地方感的成因机制和空间分异领域较少涉及。本文在梳理地方感相关文献综述的基础上,构建了自然观光旅游地旅游者地方感的成因机制理论模型,并利用九寨沟游客地方感调查数据进行了实证研究,并进行了地方感的时空对比分析,主要得到以下几点结论。(1)九寨沟游客的旅游动机主要包括：学习和了解文化、观赏自然风光、放松与保健及增进亲友关系四个维度。旅游体验主要包括审美体验和文化体验两个维度；而地方感主要包括地方依赖和地方认同两个维度。游客的旅游动机影响其旅游体验,通过对旅游目的地的认知、态度和行为,最终促使地方感的形成。(2)九寨沟游客的旅游审美体验和文化体验态度都比较积极,其中“旅游审美体验”的均值比“旅游文化体验”的平均值高。同时,旅游者对九寨沟的地方感感知选项总体上持有积极态度,其中“地方依恋”的均值比“地方依赖”的平均值高。(3)结构方程模型的估算结果表明,游客观赏自然风光的旅游动机对审美体验和地方认同有直接的积极影响,对地方依赖有间接影响。学习和了解文化的旅游动机对文化体验和地方依赖有显著的影响,对地方认同有间接影响。游客的休闲与保健旅游动机对地方依赖有直接影响,对旅游体验的影响相对较小；游客增强亲友与社交关系的旅游动机对文化体验和地方依赖有直接影响,对地方认同有间接影响。另外,结构方程模型还验证了地方依赖对地方认同的显著的正向影响。(4)旅游者对九寨沟风景区地方感的感知态度在空间上呈现一定的距离衰减规律。基本表现为以九寨沟风景区为中心,旅游者的地方依赖和地方认同感知强度向外围地区不断递减,且递减的速率不同。在部分经济较发达的地区,如北京、上海、广东、江苏等出现了离群值。(5)2006年九寨沟旅游者的地方感感知态度与2011年游客的感知态度有显著差异。2006年旅游者在地方依赖维度的感知态度比2011年的旅游者积极,而在地方认同维度的感知比2011年的旅游者消极。2006年不同地区旅游者的地方感的差异比2011年地方感的区域差异明显。2006年旅游者地方感的距离衰减规律与2011年的衰减规律不同。(6)时空对比分析结果表明,旅游地的文化营造、游客自身的经济条件的增加对于旅游者的地方感有积极正面的影响,相反旅游地相邻空间的竞争和突发危机事件对于旅游者地方感的有消极负面的影响。
[Abstract]:As an important research content of man-land relationship, local feeling has gradually become a hot research topic of scholars at home and abroad in recent years. Local feeling is not only the basis for tourists to perceive, feel, appreciate and judge a tourist destination, but also an important index to evaluate the overall competitiveness of tourist destination. Although local feeling plays an important role in promoting the sustainable development of tourist destination, the formation mechanism and spatial differentiation of local feeling in tourism geography at home and abroad are seldom involved at present. On the basis of combing the literature review of local feeling, this paper constructs a theoretical model of the formation mechanism of local feeling of natural sightseeing tourists, and makes an empirical study by using the survey data of Jiuzhaigou tourists' local feeling. The main conclusions are as follows: 1) the tourist motivation of Jiuzhaigou includes four dimensions: learning and understanding culture, viewing natural scenery, relaxing and health care, and enhancing the relationship between relatives and friends. Tourism experience mainly includes two dimensions: aesthetic experience and cultural experience, while local feeling mainly includes two dimensions: local dependence and local identity. The tourism motivation of the tourists influences their tourism experience. Through the cognition, attitude and behavior of the tourist destination, it finally promotes the formation of the local feeling. (2) the tourism aesthetic experience and the cultural experience attitude of the tourists in Jiuzhaigou are all positive. The average value of tourism aesthetic experience is higher than that of tourism culture experience. At the same time, tourists generally have a positive attitude towards the local perception options of Jiuzhaigou, in which the average value of "local attachment" is higher than the average value of "local dependence". The tourist motivation of viewing natural scenery has direct positive influence on aesthetic experience and local identity, and has indirect influence on local dependence. Tourism motivation of learning and understanding culture has significant influence on cultural experience and local dependence, and indirect influence on local identity. Tourists' leisure and health tourism motivation has a direct impact on local dependence, while it has a relatively small impact on tourism experience, and tourist motivation to enhance the relationship between relatives and friends has a direct impact on cultural experience and local dependence. It has indirect influence on local identity. In addition, the structural equation model also verifies the significant positive effect of local dependence on local identity. 4) the perceived attitude of tourists to the local feeling of Jiuzhaigou scenic spot shows a certain law of distance attenuation in space. With Jiuzhaigou scenic spot as the center, the intensity of local dependence and local identity of tourists is decreasing to the peripheral areas, and the decreasing rate is different. In some economically developed areas, such as Beijing, Shanghai, Guangdong, There are significant differences between the local perception attitude of Jiuzhaigou tourists in 2006 and those in 2011. The perceived attitude of tourists in the dimension of local dependence in 2006 is more positive than that of tourists in 2011. However, the perception of the dimension of local identity is more negative than that of tourists in 2011. The difference of local feeling among tourists from different regions in 2006 is more obvious than that in 2011. The law of distance attenuation of local feeling of tourists in 2006 and the attenuation of local feeling in 2011 are obvious. The results of space-time contrast analysis show that, The cultural construction of tourist destination and the increase of tourist's own economic condition have positive and positive influence on tourist's local feeling, on the contrary, the competition of adjacent space of tourist destination and sudden crisis have negative and negative influence on tourist's local feeling.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【相似文献】