旅游者与旅游地社区主体的旅游地意象感知差异分析——以内蒙古草原旅游地为例

发布时间：2018-04-30 11:35

本文选题：旅游地社区主体 + 旅游者　；参考：《干旱区资源与环境》2015年01期

【摘要】：旅游地社区主体所持有的旅游地意象对旅游者的旅游地意象形成产生着很大的影响。文中基于旅游地意象构成模型,采用主成分分析、两独立样本t检验等方法,以内蒙古草原旅游地为例,对比分析了旅游地社区主体和旅游者的旅游地意象的认知、情感以及整体意象感知的变化和差异。得出以下结论:(1)旅游社区主体和旅游者都持有积极正面的草原旅游地意象。(2)旅游地社区主体与旅游者的旅游地意象感知存在着一定的差异。(3)恋地情结是导致旅游地社区主体旅游地意象感知显著高于旅游者意象感知的主要原因之一。文中的研究对于更好地解读旅游东道主与旅游者的感知及其差异具有一定的参考价值。
[Abstract]:The image of tourist destination held by the main body of tourist destination community has a great influence on the formation of tourist destination image. Based on the model of tourism destination image, this paper uses principal component analysis (PCA) and two independent samples t test, taking Inner Mongolia grassland tourist destination as an example, and compares the cognition of tourism destination image between tourism destination community subject and tourist destination. The changes and differences in the perception of emotion and the whole image. The conclusions are as follows: 1) both the tourism community subject and the tourist have positive and positive grassland tourism destination image. (2) there is certain difference between the tourism destination community subject and the tourist destination image perception. One of the main reasons why the tourism image perception of local community is significantly higher than that of tourists. The research in this paper has certain reference value for better understanding the perception and difference between the host and the tourist.
【作者单位】：内蒙古大学旅游学系;中国科学院地理科学与资源研究所;
【基金】：内蒙古自治区自然科学基金项目(2011MS0602) 内蒙古大学高层次人才启动基金(Z20090133)资助
【分类号】：F592.7

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