西柏坡旅游商品开发设计研究

发布时间：2018-05-02 00:12

本文选题：西柏坡红色旅游 + 旅游商品　；参考：《河北科技大学》2012年硕士论文

【摘要】：当前，西柏坡红色旅游发展迅速，无论是年接待人数，还是年旅游销售收入，都正在呈现出不断上升态势。相比之下，与之相配套的西柏坡红色旅游商品却没有实现及时的跟进和发展，直接造成了西柏坡红色旅游购物市场的困顿景象。这种处于弱势、严重滞后的旅游商品发展状况，与我省极其丰厚的红色旅游资源相比，与全省旅游业强劲发展的势头相比，是很不相称的。因此，关于西柏坡旅游商品的开发设计研究应加以特别的关注，它一方面可以使西柏坡的旅游商品焕发出新的青春活力，有力促进西柏坡红色旅游业的发展，另一方面也能使旅游者通过旅游商品重温旅游经历体验，实现西柏坡红色旅游的教育意义和价值。本文正是在西柏坡旅游商品的现有市场状况实地调查的基础上，对开发设计西柏坡特色红色旅游商品的研究。本文首先阐述了红色旅游商品开发的研究背景和研究意义，对国内外的相关研究进展进行了对比研究。其次，以旅游商品的基础概念和分类为理论基础，调查西柏坡旅游商品现有的市场状况，了解旅游者的购物心理和需求，努力分析西柏坡旅游商品在设计开发方面存在的一些主要问题。第三，，针对西柏坡旅游商品现状和存在问题，进一步明确了西柏坡旅游商品的开发策略。第四，提出了西柏坡旅游商品开发设计时所应坚持的原则，为设计出独具特色的西柏坡旅游商品提供了思路和遵循。第五，针对所设计的西柏坡旅游商品中文化符号的情境进行分析，试图使设计开发的西柏坡旅游商品既具有独特的红色文化内涵，也具备较高的艺术性和实用性，并易于使用、保存与携带。本文的研究，旨在通过改进和推动西柏坡特色旅游商品的开发设计，对西柏坡红色旅游发展起到促进作用，也希望能对河北省的红色旅游乃至整个旅游商品的发展探索路径、提供借鉴。
[Abstract]:At present, Xibaipo red tourism is developing rapidly, both the annual number of visitors and the annual tourism sales income are showing a rising trend. In contrast, the matching Xibaipo red tourist commodities did not realize timely follow-up and development, which directly caused the plight of Xibaipo red tourism shopping market. Compared with our province's extremely rich red tourism resources and the strong development momentum of the whole province's tourism, this situation of tourism commodity development, which is in a weak position and seriously lags behind, is very disproportionate. Therefore, special attention should be paid to the research on the development and design of Xibaipo tourist commodities. On the one hand, it can make the tourist commodities of Xibaipo rejuvenate and promote the development of Xibaipo's red tourism. On the other hand, tourists can relive the experience of tourism through tourist commodities, and realize the educational significance and value of Xibaipo red tourism. This paper studies the development and design of Xibaipo characteristic red tourist commodities on the basis of field investigation on the existing market conditions of Xibaipo tourist commodities. In this paper, the background and significance of the research on the development of red tourism commodities are first expounded, and the relative research progress at home and abroad is compared. Secondly, based on the basic concept and classification of tourism commodities, this paper investigates the existing market situation of tourist commodities in Xibaipo, and understands the shopping psychology and demand of tourists. Try to analyze the Xibaipo tourism commodities in the design and development of some major problems. Thirdly, aiming at the present situation and existing problems of Xibaipo tourist commodity, the development strategy of Xibaipo tourist commodity is further clarified. Fourth, the paper puts forward the principles which should be adhered to in the development and design of Xibaipo tourist commodities, which provides the train of thought and follow for the design of unique Xibaipo tourist commodities. Fifthly, according to the situation of cultural symbols in Xibaipo tourist commodities designed, the paper tries to make the Xibaipo tourist commodities have not only unique red cultural connotation, but also high artistic and practical, and easy to use. Save and carry. The purpose of this paper is to improve and promote the development and design of Xibaipo's characteristic tourism commodities, promote the development of Xibaipo's red tourism, and hope to explore the path of the development of Hebei's red tourism and even the whole tourism commodities. To provide reference.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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