泰山旅游发展战略研究

发布时间：2018-05-04 04:08

本文选题：战略理论 + 市场预测　；参考：《辽宁大学》2012年硕士论文

【摘要】：在这个知识大爆炸，全球经济一体化的大趋势下，旅游发展的主要问题变成了战略上的竞争意识，因为战略上的研究使得旅游发展在未来的发展空间和方向上更加具有优势，因此它扮演着重要的角色。在我国古代就有着战略的思想，最初的基本战略都是从军事上发展起来的，而国外针对旅游战略的发展研究是起源于20世纪30年代中期，主要是表现为旅游发展的一些规划措施，直到20世界70年代才形成了较为系统的旅游战略发展思路，而进入到了21世纪，其已经发展成了全球旅游发展的焦点。本文从总结前人关于旅游战略的理论与实践等方面的成果入手，运用较新的研究方法进行分析并以泰山旅游发展的现状，分析泰山旅游发展目前存在的主要问题，并分析泰山旅游所面临的宏观与微观环境，研究泰山旅游市场特征，对泰山旅游市场进行细分，进行泰山旅游发展目标市场定位。采用线性回归模型，对泰山旅游国内、国外旅游市场接待人数预测，以利于泰山旅游营销策略的决策。在泰山旅游发展SWOT分析的基础上，确立泰山旅游发展的战略系统，，最后针对泰山旅游发展战略，从加强泰山旅游管理和泰山旅游资源开发两方面提出一些战略实施的具体措施。
[Abstract]:In this big trend of knowledge explosion and global economic integration, the main problem of tourism development has become a sense of strategic competition, because strategic research has made tourism development more advantageous in the future development space and direction. So it plays an important role. In ancient China, there was a strategic thought. The first basic strategy was developed from the military, while the foreign research on tourism strategy originated in the mid-1930s. It is mainly manifested as some planning measures of tourism development. It was not until the 1970s of the 20th century that a more systematic thinking of tourism strategic development was formed, but in the 21st century, it has developed into the focus of global tourism development. This paper begins with the theory and practice of tourism strategy, and analyzes the main problems existing in the tourism development of Mount Tai by using the new research methods and the present situation of tourism development in Mount Tai. It also analyzes the macro and micro environment of Mount Tai tourism, studies the characteristics of the tourism market, subdivides the tourism market of Mount Tai, and makes the market orientation of the tourism development target of Mount Tai. The linear regression model is used to predict the number of tourists in Taishan tourism market both at home and abroad in order to facilitate the decision of tourism marketing strategy. On the basis of SWOT analysis of tourism development in Mount Tai, the strategic system of tourism development in Mount Tai is established. Finally, in view of the development strategy of tourism in Mount Tai, some specific measures are put forward to implement the strategy from two aspects: strengthening tourism management and developing tourism resources in Mount Tai.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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