香山旅游经济研究

发布时间：2018-05-05 07:54

本文选题：香山公园 + 经营模式　；参考：《中央民族大学》2012年硕士论文

【摘要】：伴随着我国市场化经济和改革开放的不断深入,作为我国国民经济的重要支柱产业的旅游业的市场竞争非常激烈。在旅游市场竞争激烈的今天,作为事业单位的皇家园林怎样改善自身的经营方式,增强自身的市场竞争力,使自身不断发展壮大尤为重要。三山五园代表着中国古代园林艺术的最高成就。而作为香山公园前身的静宜园,乃是它们中唯一的一座以自然山林风景取胜的大型御苑。作为历史名园的香山公园,已经成为北京香山地区的经济文化生态中心,它是距离京城最近的一座天然山林风景名胜区。香山公园是一座以清代遗址遗迹为主的具有山林特色的皇家园林。前人关于香山公园的文化、碧云寺、双清别墅等的研究颇多,然而关于香山公园整体的旅游经济的研究至今还没有展开。本文通过采访香山公园管理处的研究人员,到图书馆找相关的资料等方式对香山旅游资源、现在的经营管理模式、香山地区的餐饮服务、文化娱乐活动等进行全面调查。在进行这个调查的基础上,把调查香山的材料和现有的关于香山旅游业的理论结合起来,并综合了前人关于旅游经济学、旅游市场营销学、政治经济学、香山的政治经济文化的研究的基础上进行研究。了解关于香山旅业的淡季、旺季、餐饮业、文化娱乐业的发展现状,发现香山旅游业的淡季、旺季、餐饮业、文化娱乐服务业存在的问题,分析限制香山旅游业经济发展的原因,并最后提出解决这些问题的措施和建议。前人关于香山旅游业的研究还没有展开,本文对香山旅游业的经济研究是香山旅游学的一个补充。香山旅游业是北京旅游业的一个重要组成部分,本文通过对香山旅游业的淡旺季的经营状况、餐饮服务业、文化娱乐服务等方面的研究,分析限制其进一步发展的原因,提出改善其经营的措施和建议。有利于繁荣北京的旅游业。香山公园是一个以清代遗址遗迹为主的,具有山林特色的皇家园林。通过对其旅游业的研究提出改善其淡旺季经济、餐饮业、文化娱乐服务业的经营状况的措施。这些措施对其它具有相同特点的园林具有参考意义。
[Abstract]:With the deepening of market-oriented economy and reform and opening up, the market competition of tourism, as an important pillar industry of our national economy, is very fierce. In today's fierce competition in the tourism market, it is particularly important for the Royal Gardens, as a public institution, to improve their own management mode, enhance their own market competitiveness, and make their own continuous development and growth. Three mountains and five gardens represent the highest achievement of ancient Chinese garden art. As the predecessor of Xiangshan Park, Jingyi Garden is the only large imperial garden to win by natural mountain forest scenery. Xiangshan Park, as a historic garden, has become the economic and cultural ecological center of the Xiangshan area in Beijing. It is the closest natural mountain forest scenic spot to the capital city. Xiangshan Park is a royal garden with the characteristics of mountains and forests, mainly on the ruins of the Qing Dynasty. Previous studies on Xiangshan Park culture, Biyun Temple, Shuangqing villas, etc., but the study on the whole tourism economy of Xiangshan Park has not been carried out. By interviewing the researchers of Xiangshan Park Management Office, this paper makes a comprehensive investigation of Xiangshan tourist resources, current management mode, catering service, cultural and recreational activities in the library. On the basis of carrying out this survey, we combine the materials of the investigation of Xiangshan with the existing theories on Xiangshan tourism, and synthesize the previous studies on tourism economics, tourism marketing, and political economy. Xiangshan political, economic and cultural research on the basis of the study. Understand the current situation of the off-season, peak season, catering industry and cultural entertainment industry of Xiangshan tourist industry, and find out the problems existing in the off-season, peak season, catering industry and cultural entertainment service industry of Xiangshan tourism, This paper analyzes the reasons of restricting the economic development of Xiangshan tourism, and finally puts forward some measures and suggestions to solve these problems. Previous researches on Xiangshan tourism have not been carried out. The economic research of Xiangshan tourism is a supplement to Xiangshan tourism. Xiangshan tourism is an important part of Beijing's tourism industry. This paper analyzes the reasons for restricting the further development of Xiangshan tourism through the study of its operating condition, catering service industry, cultural and entertainment services, etc. Put forward measures and suggestions to improve its operation. Tourism is good for the prosperity of Beijing. Xiangshan Park is a royal garden with the characteristics of mountains and forests, mainly on the ruins of the Qing Dynasty. Through the study of its tourism industry, the paper puts forward some measures to improve its economy, catering industry, culture and entertainment service industry. These measures have reference significance to other gardens with the same characteristics.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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