雅安市大熊猫生态旅游资源开发研究

发布时间：2018-05-13 02:29

本文选题：雅安大熊猫生态旅游资源 + 生态旅游资源评价　；参考：《四川农业大学》2013年硕士论文

【摘要】：通过对雅安市大熊猫生态旅游资源进行实地调查,分析雅安市大熊猫生态旅游资源发展现状和存在问题。查阅文献资料和征求旅游专家的意见,构建雅安市大熊猫生态旅游资源评价指标体系,并运用数理分析方法对雅安市大熊猫生态旅游资源进行评价计算,然后依据计算结果和调查分析结果综合分析雅安市大熊猫生态旅游发展存在的问题,提出雅安市大熊猫生态旅游资源开发的实施对策与建议。主要研究结果如下： (1)雅安市大熊猫生态旅游资源分为三大部分,即雅安四川大熊猫栖息地—世界自然遗产、中国保护大熊猫研究中心—雅安碧峰峡基地和雅安市大熊猫人文旅游资源。构建雅安市大熊猫生态旅游资源评价指标体系,主要包括三级指标,其中一级指标包括景观资源、旅游开发条件和旅游市场要求,二级指标包括资源质量、资源价值等8个,三级指标完整度、珍稀奇特度等24个。 (2)运用层次分析法和模糊分析法,得出雅安“四川大熊猫栖息地—世界自然遗产”资源评价得分76.6967,中国保护大熊猫研究中心—雅安碧峰峡基地资源评价得分为71.8411,雅安市大熊猫人文旅游资源得分为63.1066。根据雅安市大熊猫主要生态旅游资源分级标准得出雅安“四川大熊猫栖息地—世界自然遗产”为一级生态旅游资源,中国保护大熊猫研究中心—雅安碧峰峡基地为二级生态旅游资源,雅安市大熊猫人文旅游资源为三级生态旅游资源。 (3)根据保护性、突出特色、社区参与和自然和谐的开发原则,提出雅安市大熊猫生态旅游的开发思路和旅游市场定位,并策划出大熊猫栖息地世界自然遗产观光探奇、蜂桶寨熊猫家园探秘之旅、邓池沟大熊猫文化考察之旅、碧峰峡大熊猫生态文化体验之旅、宝兴熊猫古城休闲度假之旅五大生态旅游产品,提出四大旅游营销推广策略。 (4)实施对策与建议。即整合大熊猫生态旅游资源,突出大熊猫文化内涵,打造大熊猫生态旅游精品、加大旅游促销,拓展旅游市场、开发与保护相结合,实现可持续协调发展、大力培养和引进旅游人才,提高旅游从业人员素质和水平、坚持社区参与旅游开发,提高社区居民生活水平。
[Abstract]:Based on the field investigation of giant panda ecotourism resources in Ya'an City, the present situation and existing problems of the development of giant panda ecotourism resources in Ya'an City were analyzed. Referring to the literature and consulting the opinions of tourism experts, this paper constructs the evaluation index system of giant panda ecotourism resources in Ya'an City, and evaluates and calculates the ecological tourism resources of giant pandas in Ya'an City by means of mathematical analysis. Then, according to the results of calculation and investigation, the problems existing in the development of giant panda ecotourism in Ya'an city are comprehensively analyzed, and the countermeasures and suggestions for the development of giant panda ecotourism resources in Ya'an City are put forward. The main findings are as follows: Ya'an Giant Panda Eco-tourism resources are divided into three parts, namely, Ya'an Giant Panda Habitat in Sichuan-World Natural Heritage, China Giant Panda Conservation Research Center-Ya'an Bifeng Gorge Base and Ya'an Giant Panda Humanistic Tourism Resources. Constructing the evaluation index system of giant panda ecotourism resources in Ya'an city, mainly including three levels of indicators, including landscape resources, tourism development conditions and tourism market requirements, and secondary indicators including resource quality, resource value, etc. The third grade index integrity degree, rare and peculiar degree and so on 24. (2) Analytic hierarchy process and fuzzy analysis, The evaluation score of Ya'an Giant Panda Habitat-World Natural Heritage is 76.6967, that of China Giant Panda Protection Research Center-Ya'an Bifeng Gorge Base is 71.8411, and that of Ya'an Giant Panda Humanistic Tourism Resources is 63.1066. According to the classification criteria for the main ecotourism resources of giant pandas in Ya'an City, it is concluded that Ya'an 's "Giant Panda Habitat in Sichuan-World Natural Heritage" is a first-class ecotourism resource. China Giant Panda Protection Research Center-Ya'an Bifeng Gorge Base is a second class ecotourism resource, while Ya'an Giant Panda Humanistic Tourism Resource is a third class ecotourism resource. According to the development principles of protection, prominent characteristics, community participation and harmony of nature, the paper puts forward the development idea and tourism market orientation of giant panda ecotourism in Ya'an city, and plans to explore the world natural heritage sightseeing of giant panda habitat. The tour of exploring the secret of the panda home in Fengbongzhai, the cultural investigation of the giant panda in Dengchi ditch, the experience of the ecological culture of the giant panda in Bifeng Gorge, and the five ecotourism products of the leisure vacation tour of Baoxing Panda Ancient City are put forward, and four tourism marketing and promotion strategies are put forward. 4) implementing countermeasures and suggestions. That is, to integrate the panda eco-tourism resources, highlight the cultural connotation of the giant panda, create the giant panda ecotourism boutique, increase tourism promotion, expand the tourism market, combine development with protection, and achieve sustainable and coordinated development. We should vigorously train and introduce tourism talents, improve the quality and level of tourism practitioners, insist on community participation in tourism development, and improve the living standards of community residents.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;S863

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