镇江文化旅游资源开发研究

发布时间：2018-05-27 21:24

本文选题：镇江 + 文化旅游　；参考：《复旦大学》2012年硕士论文

【摘要】：文化旅游是以旅游经营者创造的以人文资源包括历史遗迹、建筑、民族艺术和民俗、宗教等方面为主要内容的旅游活动,使旅游者获得富有文化内涵和情感体验的旅游活动的总合。镇江是江南名城,有山有水有故事。城市山林、大江风貌的镇江,以其青山秀水、古今文明和吴楚风俗构成了生态观光、文化宗教、休闲度假的旅游体系。近年来,全市把旅游业作为服务业的主导产业和国民经济的战略性支柱产业,明确“旅游强市”的奋斗目标,使旅游业渐成一颗耀眼新星,倍受关注。镇江的文化旅游开发目前还处于较为低级的阶段,根据镇江文化旅游开发的实际情况,如何利用和开发丰富独特的文化资源,以理论研究促进镇江文化旅游业的发展,将是本文探讨与分析的重点。文章包括六个部分,第一部分为前言,主要说明选题的背景、意义及相关的理论研究成果；第二部分,讲述了镇江旅游业的现状,在肯定成绩的同时指出了存在的问题；第三部分,归纳并梳理了镇江文化旅游资源的种类及特色；第四部分通过调查问卷形式对镇江文化旅游资源进行评价和市场分析；第五部分和第六部分是本文的重点,着重阐述了镇江文化旅游开发的指导思想、原则及文化旅游产品设计的方案,就已有文化产品的升级、新产品的开发、与周边市场联合开发进行论述,力求找到镇江文化旅游资源开发科学合理的途径和方法。
[Abstract]:Cultural tourism is a tourism activity which is mainly composed of cultural resources, including historical relics, architecture, national art, folk customs, religion and so on, created by tour operators. The sum of tourism activities that enable tourists to have rich cultural connotations and emotional experiences. Zhenjiang is a famous city in the south of the Yangtze River. The city mountain forest, the Zhenjiang with big river style, with its green mountains and rivers, ancient and modern civilization and Wu Chu custom constitute the tourism system of ecological sightseeing, culture and religion, leisure vacation. In recent years, the whole city regards tourism as the leading industry of service industry and the strategic pillar industry of national economy. The development of cultural tourism in Zhenjiang is still at a relatively low stage. According to the actual situation of the development of cultural tourism in Zhenjiang, how to utilize and develop rich and unique cultural resources to promote the development of cultural tourism in Zhenjiang with theoretical research? This paper will be the focus of discussion and analysis. The article includes six parts, the first part is the preface, mainly explains the background, significance and related theoretical research results of the topic, the second part, describes the present situation of Zhenjiang tourism industry, points out the existing problems while affirming the achievements; The third part summarizes and combs the types and characteristics of Zhenjiang cultural tourism resources; the fourth part evaluates and analyzes Zhenjiang cultural tourism resources by questionnaire; the fifth and sixth parts are the emphases of this paper. The guiding ideology and principle of Zhenjiang cultural tourism development and the plan of cultural tourism product design are emphatically expounded. The upgrading of existing cultural products, the development of new products and the joint development with the surrounding markets are discussed. To find out Zhenjiang cultural tourism resources development scientific and reasonable ways and methods.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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