青山关景区旅游产品生命周期分析及结构优化研究

发布时间：2018-05-27 15:25

本文选题：生命周期理论 + 旅游产品生命周期　；参考：《燕山大学》2013年硕士论文

【摘要】：近年来，随着人们生活水平的提高，旅游业的发展势头日渐强劲，它在国民经济中的地位也在显著提高，，成为了新的经济增长点，发挥着至关重要的作用。各旅游景区为了保持自己长久的生命力和活力，都在不断的开发旅游产品，优化产品结构，然而，国内仍有很多景区出现了不同程度的衰退之势，因此，如何采取行之有效的方法促进旅游产品结构的优化，推迟旅游产品的衰落期的到来，已经引起很多学者的广泛关注。本文运用生命周期理论，在对青山关景区旅游产品生命周期进行分析的基础上，对青山关景区旅游产品生命周期演变与结构优化之间的关系进行分析，进而提出青山关景区旅游产品结构优化这一文章主题。本文共分为四大部分。第一部分具体阐述了本论文的研究背景、意义，国内外研究现状以及主要的研究内容和研究方法。第二部分为第二章，通过对旅游产品生命周期理论、旅游产品结构优化理论及其它相关理论的阐述，为论文的写作奠定了坚实的理论基础。第三部分对青山关景区概况、旅游产品结构现状、客源发展现状及未来预测进行分析的基础上，分析出青山关景区旅游产品生命周期发展的具体阶段及其与旅游产品结构优化之间的关系。第四部分为文章的第四章和第五章两个章节，具体阐述了青山关景区旅游产品结构优化的目标、原则、具体措施和保障体系。通过本文的研究，可以为青山关景区未来的可持续发展提供有意的帮助。
[Abstract]:In recent years, with the improvement of people's living standards, the development momentum of tourism is becoming stronger and stronger, and its position in the national economy is also improving significantly, which has become a new economic growth point and plays a vital role. In order to maintain their long-term vitality and vitality, all scenic spots are constantly developing tourism products and optimizing their product structure. However, there are still many scenic spots in China that have shown a trend of decline to varying degrees, so, How to adopt effective methods to promote the optimization of tourism product structure and delay the arrival of the declining period of tourism products have attracted many scholars' attention. On the basis of analyzing the life cycle of tourism products in Qingshangguan scenic spot, this paper analyzes the relationship between the evolution of tourism product life cycle and structure optimization in Qingshangguan scenic spot by using the theory of life cycle. And then put forward the green mountain scenic spot tourism product structure optimization this article theme. This paper is divided into four parts. The first part describes the research background, significance, research status at home and abroad, the main research content and research methods. The second part is the second chapter, through the tourism product life cycle theory, the tourism product structure optimization theory and other related theories elaboration, has laid the solid theoretical foundation for the thesis writing. The third part is based on the analysis of the general situation of Qingshanguan scenic spot, the present situation of tourism product structure, the present situation of tourist source development and the forecast of future. This paper analyzes the specific stage of tourism product life cycle development in Qingshanguan scenic spot and the relationship between it and the optimization of tourism product structure. The fourth part is the fourth chapter and the fifth chapter of the article, elaborated the Qingshangguan scenic spot tourism product structure optimization goal, the principle, the concrete measure and the safeguard system concretely. Through the research of this paper, we can provide some help for the sustainable development of Qingshangguan scenic spot in the future.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】