关于旅游目的地重游决策行为的结构模型研究——境外近20年来的研究综述

发布时间：2018-05-29 20:22

本文选题：旅游 + 重游决策　；参考：《资源科学》2013年07期

【摘要】：随着旅游业竞争加剧,不同旅游地已经将提升初游者和重游者的数量作为主要的目标。因此,重游者数量的提升也成为目的地营销的重要目标。本文就近20年来境外学者对重游决策行为研究进行总结,分析了旅游者重游行为的动机和影响要素,重点就学者应用较多的结构模型进行分类梳理,主要有旅游者动机与满意度及忠诚度模型,旅游目的地形象感知与重游决策模型以及4个重游决策行为的复合结构模型,包括重游意向预测决定因素模型、重游空间行为的模型、质量对满意度及行为倾向范式的结构模型和旅游目的地属性对行为倾向影响模型。综合来看,境外学者采用多学科的研究方法,通过不同的分类标准,就重游者的决策行为模型开展了较为丰富的实证分析和探索研究。研究结论可为提升国内旅游目的地的资源整合和形象,增强市场营销绩效的相关研究提供参考和借鉴,为区域旅游目的地重游率的提升和可持续发展提供依据。
[Abstract]:As tourism competition intensifies, different tourist destinations have made it their main goal to increase the number of first-time and re-tourists. Therefore, the increase in the number of retravellers has become an important target of destination marketing. In the past 20 years, the foreign scholars have summarized the research on revisiting decision-making behavior, analyzed the motivation and influencing factors of tourists' revisiting behavior, and sorted out the structural models used by scholars. It mainly includes tourist motivation, satisfaction and loyalty model, tourism destination image perception and revisiting decision model, and four complex structure models of revisiting decision behavior, including revisiting intention prediction determinant model. The model of revisiting spatial behavior, the structural model of quality versus satisfaction and behavioral tendency paradigm, and the model of influence of tourist destination attributes on behavior tendency. To sum up, overseas scholars have carried out rich empirical analysis and exploration on the decision-making behavior model of retravellers by using multi-disciplinary research methods and different classification criteria. The conclusion of the study can provide reference and reference for improving the resource integration and image of domestic tourism destination, enhancing marketing performance, and providing the basis for the promotion and sustainable development of regional tourism destination retour rate.
【作者单位】：上海师范大学商学院;南京师范大学地理科学学院;上海师范大学旅游学院;南京工业职业技术学院;
【基金】：国家自然科学基金项目(编号:41271150) 江苏省高校哲学社科基金(编号:2012SJB790028) 上海师范大学校级课题(编号:A-0502-00-005030) 上海师范大学(第七期)校重点学科“城市经济学”资助项目
【分类号】：F590;F224

【相似文献】