兴文县乡村旅游发展对策研究

发布时间：2018-06-01 01:01

本文选题：乡村旅游 + 发展　；参考：《四川农业大学》2012年硕士论文

【摘要】：2002年,兴文县委县政府提出了“旅游兴县”的发展战略,把旅游产业提高到经济社会发展的支柱产业地位,标志着兴文县旅游产业正式跨进了发展的快车道。经过10来年的快速发展,兴文县旅游产业已经出具规模,发展相对成熟,景区的知名度逐渐提升,并以农家乐为主导的乡村旅游产业也己成长壮大起来,发展成为兴文县旅游产业有益的补充力量。本文的主要内容及研究方法有：一、利用文献查阅法,总结乡村旅游当前国内外的基本理论,为研究兴文县的乡村旅游奠定一定的理论基础;二、利用调查分析方法,对兴文县当乡村旅游地的资源条件、旅游者、旅游从业人员、旅游社区等部门进行了采访调查：三、结合四川省统计资料中关于乡村旅游的数据,以及实地调查数据,利用统计方法和对比分析法总结当前兴文县乡村旅游存在的问题;四、基于兴文县乡村旅游的问题提出可持续发展的对策建议。目前兴文县乡村旅游经过这么多年的发展已经在一定程度上取得了巨大的成功,根据笔者的实地调查总结到兴文县当前乡村旅游存在的问题：一是兴文县乡村旅游发展的内部因素,包括当地农家乐的认识,经营管理,旅游业从业人员素质,地方旅游的可进入性以及市场需求因素：二是乡村旅游发展存在着劳动力不足的问题;三是乡村旅游在宣传方面存在着宣传结构的不合理以及宣传力度不足问题：四是乡村旅游部分卫生管理制度不健全：最后,兴文县乡村旅游的相关政策尚不能配套。兴文县乡村旅游可持续发展的对策：第一,需要政府加大支持力度;第二,通过各种渠道争取项目资金支持,完善基础服务设施项目：第三,加大兴文县乡村旅游的宣传力度：第四,做好乡村旅游市场开拓工作。同时,坚持“重点培育,跟进发展”的原则,选好带头人.扩大规模效应,规范经营秩序,树立品牌形象,做好长远发展打算。根据兴文县乡村旅游的发展情况,帮助设计和提升乡村旅游产品的市场形象,逐步培育乡村旅游精品,发挥田园风光好、生态环境美的特点,在垂钓、游乐等方面提高档次,增加新的游乐项目,满足县内、外不同层次的休闲度假需求,拓宽乡村旅游销售渠道。
[Abstract]:In 2002, the government of Xingwen county party committee put forward the development strategy of "tourism prospering the county", which raised the tourism industry to the status of pillar industry of economic and social development, indicating that the tourism industry of Xingwen county had formally stepped into the fast lane of development. After more than 10 years of rapid development, the tourism industry in Xingwen County has developed on a relatively mature scale, and the popularity of scenic spots has gradually increased, and the rural tourism industry, which is dominated by Nongjiale, has also grown and grown. The development becomes Xingwen county tourism industry beneficial supplementary strength. The main contents and research methods of this paper are as follows: first, the basic theories of rural tourism at home and abroad are summarized by the method of literature review, which lays a certain theoretical foundation for the study of rural tourism in Xingwen County; secondly, the method of investigation and analysis is used. This paper makes an interview investigation on the resources conditions, tourists, tourism practitioners, tourism communities and other departments in Xingwen County as a rural tourism destination. Thirdly, combining the statistics of Sichuan Province on rural tourism, and the field survey data, The problems existing in rural tourism in Xingwen County are summarized by means of statistical method and comparative analysis. Fourthly, the countermeasures and suggestions for sustainable development are put forward based on the problems of rural tourism in Xingwen County. At present, after so many years of development, rural tourism in Xingwen County has, to a certain extent, achieved great success. According to the author's field investigation, the author summarizes the problems existing in the current rural tourism in Xingwen County: first, the internal factors of the development of the rural tourism in Xingwen County, including the understanding of the local farmers' music, the management and management of the rural tourism industry, and the quality of the tourism practitioners. Local tourism accessibility and market demand factors: second, there is a shortage of labor force in the development of rural tourism; Third, the propaganda structure of rural tourism is unreasonable and the propaganda intensity is insufficient; fourth, the health management system of rural tourism is not perfect; finally, the related policies of rural tourism in Xingwen county can not be matched. The countermeasures for the sustainable development of rural tourism in Xingwen County: first, the government needs to increase support; second, through various channels to obtain project funding support, improve infrastructure projects: third, Strengthen the propaganda of rural tourism in Xingwen County: fourth, do a good job of rural tourism market development. At the same time, adhere to the "key cultivation, follow-up development" principle, select leaders. Expand scale effect, standardize management order, set up brand image, make long-term development plan. According to the development of rural tourism in Xingwen County, to help design and upgrade the market image of rural tourism products, to gradually cultivate rural tourism products, to bring into play the characteristics of good pastoral scenery and beautiful ecological environment, and to raise the level of fishing and recreation, etc. New recreational projects are added to meet the needs of different levels of leisure and vacation in the county and outside, and to broaden the marketing channels of rural tourism.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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