北京乡村旅游信息化研究

发布时间：2018-06-03 01:28

本文选题：北京 + 乡村旅游　；参考：《中国农业科学院》2013年硕士论文

【摘要】：近年来，信息化在旅游业中的应用使得旅游信息化成为一个热点话题，乡村旅游迅猛发展的势头使得其成为旅游业新的增长点，而北京乡村旅游更是在全国范围内独领风骚。本文的研究目的在于：客观地分析评价北京地区乡村旅游信息化发展现状，并从中找出北京地区乡村旅游信息化进一步发展的制约因素。在此基础上，，提出构建北京乡村旅游信息化平台的设想，并通过北京乡村旅游信息化的个案研究，得出一般性的规律和结论，从而对我国乡村旅游信息化提供一定借鉴。因此，本文具有显著的研究意义。在研究过程中，采用了文献研究、现状研究和系统分析的方法，得出了北京乡村旅游信息化发展在全国处于领先地位，但是其发展程度仍然偏低的结论。本文先就国内外乡村旅游信息化研究现状作出了简单的梳理，再对旅游信息化和乡村旅游信息化的基本理论进行探究，界定信息化、旅游信息化和乡村旅游信息化的概念，在这些基础上构建乡村旅游信息化的理论框架，重点介绍了长尾理论以及竞争力和市场营销理论，分析了发展乡村旅游信息化的必要性；而后，对北京地区乡村旅游信息化现状作了考察，重点分析了北京乡村旅游现状和乡村旅游信息化现状，指出了北京现存旅游信息化发展存在着观念、资金、人才、制度和基础五个制约因素；在此基础上，提出了构建北京乡村旅游信息化平台的目标，并提出相应的对策建议。本文有以下研究结论：在本文的研究基础之上,设计一个以乡村旅游信息中心为中介的北京乡村旅游信息化平台，提出具体的逻辑拓扑图并粗略阐述其运作过程,并就其必须的基础设施和保障措施提出一些政策建议，为北京乡村旅游信息化的建设提出一些个人的建议对策。
[Abstract]:In recent years, the application of information technology in tourism has made tourism informatization a hot topic. The rapid development of rural tourism makes it a new growth point of tourism. The purpose of this paper is to objectively analyze and evaluate the present situation of the development of rural tourism informatization in Beijing, and find out the restrictive factors for the further development of rural tourism informatization in Beijing. On this basis, this paper puts forward the idea of constructing Beijing rural tourism information platform, and through the case study of Beijing rural tourism informatization, draws the general rules and conclusions, thus providing certain reference for our country rural tourism informatization. Therefore, this article has the remarkable research significance. In the course of the research, the paper adopts the methods of literature research, present situation research and systematic analysis, and draws the conclusion that the development of rural tourism informatization in Beijing is in the leading position in the whole country, but its development degree is still on the low side. In this paper, the current situation of rural tourism informatization research at home and abroad has been briefly combed, then the basic theories of tourism informatization and rural tourism informatization have been explored, and the concepts of informatization, tourism informatization and rural tourism informatization have been defined. On the basis of these, the paper constructs the theoretical framework of rural tourism informatization, focuses on the long tail theory, competitiveness and marketing theory, analyzes the necessity of developing rural tourism informatization, and then, This paper makes an investigation on the present situation of rural tourism informatization in Beijing area, analyzes the present situation of rural tourism in Beijing and the present situation of rural tourism informatization, and points out that there are concepts, funds and talents in the development of tourism informatization in Beijing. On the basis of this, the paper puts forward the goal of constructing Beijing rural tourism information platform, and puts forward corresponding countermeasures and suggestions. This paper has the following conclusions: based on the research of this paper, a Beijing rural tourism information platform based on the rural tourism information center is designed, and the concrete logical topology diagram is proposed and its operation process is roughly described. It also puts forward some policy suggestions on its necessary infrastructure and safeguard measures, and puts forward some personal suggestions and countermeasures for the construction of rural tourism informatization in Beijing.
【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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