基于RMP分析的福建茶文化旅游开发研究

发布时间：2018-06-03 01:43

本文选题：茶文化旅游开发 + 福建　；参考：《华侨大学》2013年硕士论文

【摘要】：体验经济时代下的茶文化旅游立足于生态旅游，融休闲、民俗、文化、养生等多功能于一体，更符合当代游客的审美情趣和旅游诉求，受到了越来越多游客的亲睐。福建省千年的制茶历史积淀了其丰富而深厚的茶文化底蕴，具备茶文化旅游发展所需的资源优势和开发条件，极具代表性，所以，本文就福建茶文化旅游开发进行了探讨。本文首先回顾了有关于茶文化旅游、茶文化旅游产品、茶文化旅游发展模式的研究文献，并对茶文化、茶文化旅游的概念进行了界定。其次，利用文献综述法、实地调查法、比较分析法，在吴必虎的RMP分析理论、体验经济理论以及旅游区划理论的指导下，从宏观和微观角度对福建茶文化旅游的资源概况、客源市场调查、产品开发现状进行了分析，从资源利用、市场需求、产品开发三个不同层面诊断了福建茶文化旅游开发中所存在的问题，并引入了具有借鉴意义的有关成功案例。最后根据福建茶文化旅游开发中存在的问题进行了产品设计、确立了茶文化旅游开发的空间布局，同时提出了对应的开发对策，希望能对福建茶文化旅游的开发提供参考。福建茶文化旅游的研究目前多流于表层，因此本文的系统研究具有一定的意义，通过研究得出以下结论：（1）福建茶文化旅游资源丰富且有特色，分布均匀（2）福建茶文化旅游尚处于发展阶段，产品多为观光型，忽视市场需求，且没有形成完整的产品体系（3）运用RMP理论研究茶文化旅游开发是可行的，其对于资源和市场的深入分析，，使得茶文化内涵有针对性的“外化”，有利于形成以产品为导向的合理产品体系。（4）茶文化旅游对于软硬件环境的要求都很高，但RMP理论对于产品支持系统的分析欠缺，所以本文最后提出了开发的一些建议和对策，以弥补这方面的不足。
[Abstract]:Tea culture tourism in the era of experience economy is based on ecotourism, which combines the functions of leisure, folklore, culture, health preservation and so on. It is more and more in line with the aesthetic tastes and tourist demands of contemporary tourists, and has been favored by more and more tourists. The history of tea making in Fujian province has accumulated its rich and profound tea culture, which has the resources advantage and development conditions needed for the development of tea culture tourism, so this paper discusses the development of Fujian tea culture tourism. This paper first reviews the research literature on tea culture tourism, tea culture tourism products and the development mode of tea culture tourism, and defines the concept of tea culture and tea culture tourism. Secondly, under the guidance of Wu Bihu's RMP analysis theory, experience economy theory and tourism regionalization theory, using literature review method, field investigation method, comparative analysis method and under the guidance of Wu Bihu's RMP analysis theory, the paper analyzes the resources of Fujian tea culture tourism from macro and micro angles. This paper analyzes the current situation of tourist market investigation and product development, and diagnoses the problems existing in Fujian tea culture tourism development from three different aspects: resource utilization, market demand and product development. And the introduction of relevant successful cases of reference significance. Finally, according to the problems existing in the development of Fujian tea culture tourism, the product design is carried out, the space layout of the tea culture tourism development is established, and the corresponding development countermeasures are put forward, hoping to provide a reference for the development of Fujian tea culture tourism. The research of Fujian tea culture tourism mostly flows to the surface layer at present, so the systematic research in this paper has certain significance, through the research, we can draw the following conclusion: 1) Fujian tea culture tourism resources are rich and characteristic. (2) the tourism of tea culture in Fujian is still in the developing stage. The products are mostly sightseeing, ignoring the market demand, and not forming a complete product system. It is feasible to use RMP theory to study the tourism development of tea culture. Its deep analysis of resources and markets makes the connotation of tea culture "externalized", which is conducive to the formation of a reasonable product-oriented product system. But the analysis of product support system based on RMP theory is deficient, so this paper puts forward some suggestions and countermeasures to make up for this deficiency.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;TS971

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